Brandwave

COSORI vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than COSORI among air fryer brands in Australia. Tefal had about 5,400 branded searches, while COSORI had 1,600. Tefal made up 4.6% of all air fryer brand searches we track, and COSORI accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Tefal appeared in two of the five answers and COSORI in none.

Among air fryer brands in Australia in September 2026

Who do people search for more?

Tefal, about 3 searches for every 1 for COSORI

Tefal 5.4K searchesCOSORI 1.6K searches

Who does AI mention more?

Tefal, mentioned in 2 of 5 answers, COSORI in 0

Tefal in 2 of 5COSORI in 0 of 5

Who does AI recommend more?

Tefal, the only one of the two named

Tefal first in 2COSORI never named

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. COSORI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Philips2nd
  3. Breville3rd
  4. Kmart4th
  5. Tefal5th
  6. Sunbeam5th
  7. Russell Hobbs–
  8. COSORI–
  9. Kogan–
  10. NutriBullet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is COSORI or Tefal more popular in search?

This chart shows how often people search Google for COSORI and Tefal by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.

COSORI and Tefal among air fryer brands in Australia, by month

Share of searches by month for Tefal, COSORI. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaKmartPhilipsTefalSunbeamRussell HobbsBrevilleCOSORIKoganNutriBullet
Oct 202536.9%30.1%16.5%4.9%4%2.6%2.2%0.8%1.2%0.8%
Nov 202537.3%25%20.4%5%4.1%2.7%2.7%0.99%0.99%0.8%
Dec 202537.9%25.3%20.7%4.1%4.1%2.8%2.3%0.81%1%1%
Jan 202639.5%26.4%17.7%4.3%3.5%2.9%2.3%1.3%1%1%
Feb 202641.9%28%15.3%3.7%3.7%2.5%2%1%0.91%0.91%
Mar 202638.8%31.7%14.2%3.5%2.8%2.8%1.8%2.8%0.96%0.69%
Apr 202643.5%29.1%13%3.9%3.2%2.6%2.1%1.1%0.88%0.63%
May 202643.6%29.1%13%3.9%3.2%2.6%2.1%0.88%0.88%0.77%
Jun 202650.6%22.6%12.4%5.5%2.5%2.5%1.6%1.1%0.68%0.6%
Jul 202642.3%28.3%12.6%4.6%3.8%2.5%2%2%1.1%0.75%
Aug 202641.1%27.5%12.3%4.5%3.7%3%2.4%1.6%1.1%3%
Sep 202642.4%28.4%12.7%4.6%3.8%3.1%2.1%1.4%0.86%0.75%

How has the COSORI and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of COSORI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in Australia moved from 0.8% to 1.4%, and its estimated monthly branded searches moved from 880 to 1.6K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in Australia moved from 4.9% to 4.6%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for Australia air fryer brands in September 2026?

1 change

  1. In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using COSORI’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSORI

1 branded search term

  • cosori air fryer

Tefal

1 branded search term

  • tefal air fryer

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

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