Brandwave

How popular isSKIMS?

In September 2026, people searched for SKIMS by name about 5,200 times in Australia, a 49% decrease from the previous year. These searches made up 1.9% of all Australia lingerie brand searches, placing SKIMS seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, SKIMS did not appear in any of the answers.

Search and AI answers in September 2026

SKIMS is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. Bras N ThingsShare of searches 48.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Honey BirdetteShare of searches 32.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. NalaShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. TriumphShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. SKIMSShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

SKIMS website (opens in a new tab)

Follow SKIMS and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKIMS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bras N Things1st
  2. Berlei2nd
  3. Nala3rd
  4. Triumph4th
  5. Bendon5th
  6. Honey Birdette6th
  7. Bonds7th
  8. Calvin Klein7th
  9. SKIMS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which lingerie brands compete with SKIMS?

SKIMS against lingerie brands in Australia, by month

Share of searches by month for Bras N Things, Honey Birdette, Nala, Triumph, Berlei, SKIMS. The figures are in the table below the chart.

View monthly share of searches table
MonthBras N ThingsHoney BirdetteNalaTriumphBerleiBondsSKIMSBendonCalvin Klein
Oct 202553.2%29.2%5.8%2.6%1.7%1.7%3.3%1.2%1.2%
Nov 202552.4%28.7%8.6%3.2%1.7%1.7%1.4%1.1%1.1%
Dec 202556%30.6%4.1%2.8%1.5%1.5%1.5%1%1%
Jan 202653.7%29.4%5.9%3.2%1.8%2.1%1.6%1.2%1.2%
Feb 202653.7%29.4%5.9%2.6%1.8%2.1%2.1%1.2%1.2%
Mar 202652.6%28.8%7.1%3.2%2.1%2.1%1.9%1.1%1.1%
Apr 202653.8%29.5%5.9%2.6%1.8%2.2%1.9%1.2%1.2%
May 202650.9%34.1%4.6%2.5%1.7%2%2.1%1.1%1.1%
Jun 202653.2%29.2%7.1%2.6%1.7%2.1%1.8%1.1%1.1%
Jul 202653.8%29.5%4.8%2.6%1.8%2.2%3.1%1.2%1.2%
Aug 202649.2%33%5.4%3%2.4%2%2.7%1.1%1.3%
Sep 202648.9%32.8%6.6%2.9%2.4%2%1.9%1.3%1.3%

  1. 1.Bras N Things

    48.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Honey Birdette

    32.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Nala

    6.6%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  4. 4.Triumph

    2.9%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Berlei

    2.4%

    Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bonds

    2%

    Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.SKIMS

    1.9%

    Moved from 5th to 7th. 5.2K estimated branded searches, -28.8% vs prior month. Share -0.8 points.

  8. 8.Bendon

    1.3%

    Moved from 9th to 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  9. 9.Calvin Klein

    1.3%

    Moved from 8th to 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SKIMS and its closest rivals

Every comparison with SKIMS

8 comparisons

How has branded search demand for SKIMS changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SKIMS in Australia fell from 10.2K to 5.2K.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia decreased from 3.3% to 1.9%.
  • Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia peaked at 3.3% in October 2025 and was lowest at 1.4% in November 2025.
  • Across the 12 months ending September 2026, SKIMS fell from 4th to 7th among lingerie brands in Australia.

How did search popularity change for Australia lingerie brands in September 2026?

6 changes

  1. In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%.

  2. In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.

  3. In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia.

  4. In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.

  5. In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.

  6. In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia.

How are SKIMS’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SKIMS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skims bra
  • skims underwear

Do you work for SKIMS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is SKIMS your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free