SKIMS vs Triumph:Which is more popular?
In September 2026, Triumph had more branded searches than SKIMS among lingerie brands in Australia. Triumph had about 8,100 branded searches, while SKIMS had 5,200. Triumph made up 2.9% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Triumph appeared in two of the five answers and SKIMS in none.
Who do people search for more?
Triumph, about 56% more searches than SKIMS
Who does AI mention more?
Triumph, mentioned in 2 of 5 answers, SKIMS in 0
Who does AI recommend more?
Triumph, the only one of the two named
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Triumph was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SKIMS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bras N Things1st
Berlei2nd
Nala3rd- Triumph4th
Bendon5th
Honey Birdette6th
Bonds7th
Calvin Klein7th
SKIMS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is SKIMS or Triumph more popular in search?
This chart shows how often people search Google for SKIMS and Triumph by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in Australia.
Share of searches by month for Triumph, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bras N Things | Honey Birdette | Nala | Triumph | Berlei | Bonds | SKIMS | Bendon | Calvin Klein |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29.2% | 5.8% | 2.6% | 1.7% | 1.7% | 3.3% | 1.2% | 1.2% |
| Nov 2025 | 52.4% | 28.7% | 8.6% | 3.2% | 1.7% | 1.7% | 1.4% | 1.1% | 1.1% |
| Dec 2025 | 56% | 30.6% | 4.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1% | 1% |
| Jan 2026 | 53.7% | 29.4% | 5.9% | 3.2% | 1.8% | 2.1% | 1.6% | 1.2% | 1.2% |
| Feb 2026 | 53.7% | 29.4% | 5.9% | 2.6% | 1.8% | 2.1% | 2.1% | 1.2% | 1.2% |
| Mar 2026 | 52.6% | 28.8% | 7.1% | 3.2% | 2.1% | 2.1% | 1.9% | 1.1% | 1.1% |
| Apr 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 1.8% | 2.2% | 1.9% | 1.2% | 1.2% |
| May 2026 | 50.9% | 34.1% | 4.6% | 2.5% | 1.7% | 2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 53.2% | 29.2% | 7.1% | 2.6% | 1.7% | 2.1% | 1.8% | 1.1% | 1.1% |
| Jul 2026 | 53.8% | 29.5% | 4.8% | 2.6% | 1.8% | 2.2% | 3.1% | 1.2% | 1.2% |
| Aug 2026 | 49.2% | 33% | 5.4% | 3% | 2.4% | 2% | 2.7% | 1.1% | 1.3% |
| Sep 2026 | 48.9% | 32.8% | 6.6% | 2.9% | 2.4% | 2% | 1.9% | 1.3% | 1.3% |
How has the SKIMS and Triumph comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Triumph took it in November 2025, SKIMS took it in July 2026, Triumph took it in August 2026.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 10.2K to 5.2K.
- Across the 12 months ending September 2026, Triumph’s share of searches among lingerie brands in Australia moved from 2.6% to 2.9%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for Australia lingerie brands in September 2026?
1 change
In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SKIMS’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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