Lingerie brands in Australia:Which are most popular?

Name: Lingerie brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bras N Things was the most searched lingerie brand in Australia, accounting for 48.9% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Bras N Things and Berlei were mentioned most often, in three of the five answers. Bras N Things was recommended most often, coming first in two out of five responses.

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Top lingerie brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bras N Things and Berlei were mentioned most often, in three of the five answers. Bras N Things was recommended most often, coming first in two out of five answers. Berlei was second, and Nala was third. SKIMS, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bras N Things	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Berlei	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Honey Birdette	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nala	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Triumph	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bonds	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bendon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Calvin Klein	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
SKIMS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
1. 1Nala
2. 2Berlei
3. 3Triumph
4. 4Bonds
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
1. 1Bendon
2. 2Berlei
Searched Google, AI Overview
“lingerie”
1. 1Bras N Things
2. 2Honey Birdette
Searched Google, AI Overview
“bras”
1. 1Berlei
2. 2Triumph
3. 3Bras N Things
4. 4Calvin Klein

Not named in any answer:

SKIMS

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which lingerie brands do people search for most?

This chart shows how often people search Google for each lingerie brand by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in Australia.

Share of searches among lingerie brands in Australia, by month

Month	Bras N Things	Honey Birdette	Nala	Triumph	Berlei	Bonds	SKIMS	Bendon	Calvin Klein
Oct 2025	53.2%	29.2%	5.8%	2.6%	1.7%	1.7%	3.3%	1.2%	1.2%
Nov 2025	52.4%	28.7%	8.6%	3.2%	1.7%	1.7%	1.4%	1.1%	1.1%
Dec 2025	56%	30.6%	4.1%	2.8%	1.5%	1.5%	1.5%	1%	1%
Jan 2026	53.7%	29.4%	5.9%	3.2%	1.8%	2.1%	1.6%	1.2%	1.2%
Feb 2026	53.7%	29.4%	5.9%	2.6%	1.8%	2.1%	2.1%	1.2%	1.2%
Mar 2026	52.6%	28.8%	7.1%	3.2%	2.1%	2.1%	1.9%	1.1%	1.1%
Apr 2026	53.8%	29.5%	5.9%	2.6%	1.8%	2.2%	1.9%	1.2%	1.2%
May 2026	50.9%	34.1%	4.6%	2.5%	1.7%	2%	2.1%	1.1%	1.1%
Jun 2026	53.2%	29.2%	7.1%	2.6%	1.7%	2.1%	1.8%	1.1%	1.1%
Jul 2026	53.8%	29.5%	4.8%	2.6%	1.8%	2.2%	3.1%	1.2%	1.2%
Aug 2026	49.2%	33%	5.4%	3%	2.4%	2%	2.7%	1.1%	1.3%
Sep 2026	48.9%	32.8%	6.6%	2.9%	2.4%	2%	1.9%	1.3%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bras N Things	48.9%	135K	0%	-0.3 points
2, held 2nd	Honey Birdette	32.8%	90.5K	0%	-0.2 points
3, held 3rd	Nala	6.6%	18.1K	+22.3%	+1.2 points
4, held 4th	Triumph	2.9%	8.1K	0%	0 points
5, moved from 6th to 5th	Berlei	2.4%	6.6K	0%	0 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Bonds	2%	5.4K	0%	0 pointsmoved from 7th to 6th
7, moved from 5th to 7th	SKIMS	1.9%	5.2K	-28.8%	-0.8 pointsmoved from 5th to 7th
8, moved from 9th to 8th	Bendon	1.3%	3.6K	+24.1%	+0.2 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Calvin Klein	1.3%	3.6K	0%	0 pointsmoved from 8th to 9th

1.Bras N Things
48.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.Honey Birdette
32.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Nala
6.6%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.Triumph
2.9%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Berlei
2.4%
Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.Bonds
2%
Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.SKIMS
1.9%
Moved from 5th to 7th. 5.2K estimated branded searches, -28.8% vs prior month. Share -0.8 points.
8.Bendon
1.3%
Moved from 9th to 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
9.Calvin Klein
1.3%
Moved from 8th to 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among lingerie brands in Australia?

9 brands

In September 2026, Bras N Things was the most searched among lingerie brands in Australia, with an estimated 135K branded searches, 48.9% of all searches for the nine we track. Honey Birdette is in 2nd place, 16.1 percentage points behind at 32.8%.

Australia lingerie brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bras N Things	53.2% → 48.9%	56%Dec 2025	48.9%Sep 2026	1st
Honey Birdette	29.2% → 32.8%	34.1%May 2026	28.7%Nov 2025	2nd
Nala	5.8% → 6.6%	8.6%Nov 2025	4.1%Dec 2025	3rd
Triumph	2.6% → 2.9%	3.2%Jan 2026	2.5%May 2026	5th → 4th
Berlei	1.7% → 2.4%	2.4%Aug 2026	1.5%Dec 2025	6th → 5th
Bonds	1.7% → 2%	2.2%Apr 2026	1.5%Dec 2025	7th → 6th
SKIMS	3.3% → 1.9%	3.3%Oct 2025	1.4%Nov 2025	4th → 7th
Bendon	1.2% → 1.3%	1.3%Sep 2026	1%Dec 2025	8th
Calvin Klein	1.2% → 1.3%	1.3%Aug 2026	1%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia decreased from 53.2% to 48.9%.
Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia increased from 29.2% to 32.8%.
Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia increased from 5.8% to 6.6%.
Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia increased from 1.7% to 2.4%.
Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia decreased from 3.3% to 1.9%.
Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia peaked at 56% in December 2025 and was lowest at 48.9% in September 2026.
Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia peaked at 34.1% in May 2026 and was lowest at 28.7% in November 2025.
Across the 12 months ending September 2026, Nala’s share of searches among lingerie brands in Australia peaked at 8.6% in November 2025 and was lowest at 4.1% in December 2025.
Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia peaked at 3.3% in October 2025 and was lowest at 1.4% in November 2025.
Across the 12 months ending September 2026, Triumph rose from 5th to 4th among lingerie brands in Australia.
Across the 12 months ending September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
Across the 12 months ending September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.
Across the 12 months ending September 2026, SKIMS fell from 4th to 7th among lingerie brands in Australia.
Across the 12 months ending September 2026, Bendon and Calvin Klein held steady: their share of searches among lingerie brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia lingerie brands in September 2026?

7 changes

In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%.
In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia.
In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.
In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia.
Estimated monthly branded searches for Bras N Things in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted for lingerie brands?

10 search terms

Each brand's share of searches among lingerie brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.