Berlei vs Honey Birdette:Which is more popular?
In September 2026, Honey Birdette had more branded searches than Berlei among lingerie brands in Australia. Honey Birdette had about 90,500 branded searches, while Berlei had 6,600. Honey Birdette made up 32.8% of all lingerie brand searches we track, and Berlei accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Berlei appeared in three of the five answers and Honey Birdette in two. Berlei was mentioned before Honey Birdette in three out of five answers.
Who do people search for more?
Honey Birdette, about 14 searches for every 1 for Berlei
Who does AI mention more?
Berlei, mentioned in 3 of 5 answers, Honey Birdette in 2
Who does AI recommend more?
Berlei, named ahead of Honey Birdette in 3 of 5 answers
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Honey Birdette was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Berlei was listed before Honey Birdette in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bras N Things1st- Berlei2nd
Nala3rd
Triumph4th
Bendon5th- Honey Birdette6th
Bonds7th
Calvin Klein7th
SKIMS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Berlei or Honey Birdette more popular in search?
This chart shows how often people search Google for Berlei and Honey Birdette by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in Australia.
Share of searches by month for Honey Birdette, Berlei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bras N Things | Honey Birdette | Nala | Triumph | Berlei | Bonds | SKIMS | Bendon | Calvin Klein |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29.2% | 5.8% | 2.6% | 1.7% | 1.7% | 3.3% | 1.2% | 1.2% |
| Nov 2025 | 52.4% | 28.7% | 8.6% | 3.2% | 1.7% | 1.7% | 1.4% | 1.1% | 1.1% |
| Dec 2025 | 56% | 30.6% | 4.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1% | 1% |
| Jan 2026 | 53.7% | 29.4% | 5.9% | 3.2% | 1.8% | 2.1% | 1.6% | 1.2% | 1.2% |
| Feb 2026 | 53.7% | 29.4% | 5.9% | 2.6% | 1.8% | 2.1% | 2.1% | 1.2% | 1.2% |
| Mar 2026 | 52.6% | 28.8% | 7.1% | 3.2% | 2.1% | 2.1% | 1.9% | 1.1% | 1.1% |
| Apr 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 1.8% | 2.2% | 1.9% | 1.2% | 1.2% |
| May 2026 | 50.9% | 34.1% | 4.6% | 2.5% | 1.7% | 2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 53.2% | 29.2% | 7.1% | 2.6% | 1.7% | 2.1% | 1.8% | 1.1% | 1.1% |
| Jul 2026 | 53.8% | 29.5% | 4.8% | 2.6% | 1.8% | 2.2% | 3.1% | 1.2% | 1.2% |
| Aug 2026 | 49.2% | 33% | 5.4% | 3% | 2.4% | 2% | 2.7% | 1.1% | 1.3% |
| Sep 2026 | 48.9% | 32.8% | 6.6% | 2.9% | 2.4% | 2% | 1.9% | 1.3% | 1.3% |
How has the Berlei and Honey Birdette comparison changed over the last 12 months?
3 findings
- Honey Birdette was ahead of Berlei in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia moved from 29.2% to 32.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for Australia lingerie brands in September 2026?
1 change
In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Berlei’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Berlei
1 branded search term
- berlei
Honey Birdette
1 branded search term
- honey birdette
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