How popular isBerlei?
In September 2026, people searched for Berlei by name about 6,600 times in Australia, a 22.2% increase from the previous year. These searches made up 2.4% of all Australia lingerie brand searches, placing Berlei fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Berlei appeared in three of the five answers and was the second most recommended of the nine.
Berlei is the fifth most searched of 9 competitors and the second most recommended in AI answers.
Bras N ThingsShare of searches 48.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Honey BirdetteShare of searches 32.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
NalaShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TriumphShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BerleiShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow Berlei and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Berlei is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bras N Things1st
- Berlei2nd
- Nala3rd
- Triumph4th
Bendon5th- Honey Birdette6th
Bonds7th
Calvin Klein7th
SKIMS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which lingerie brands compete with Berlei?
Share of searches by month for Bras N Things, Honey Birdette, Nala, Triumph, Berlei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bras N Things | Honey Birdette | Nala | Triumph | Berlei | Bonds | SKIMS | Bendon | Calvin Klein |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29.2% | 5.8% | 2.6% | 1.7% | 1.7% | 3.3% | 1.2% | 1.2% |
| Nov 2025 | 52.4% | 28.7% | 8.6% | 3.2% | 1.7% | 1.7% | 1.4% | 1.1% | 1.1% |
| Dec 2025 | 56% | 30.6% | 4.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1% | 1% |
| Jan 2026 | 53.7% | 29.4% | 5.9% | 3.2% | 1.8% | 2.1% | 1.6% | 1.2% | 1.2% |
| Feb 2026 | 53.7% | 29.4% | 5.9% | 2.6% | 1.8% | 2.1% | 2.1% | 1.2% | 1.2% |
| Mar 2026 | 52.6% | 28.8% | 7.1% | 3.2% | 2.1% | 2.1% | 1.9% | 1.1% | 1.1% |
| Apr 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 1.8% | 2.2% | 1.9% | 1.2% | 1.2% |
| May 2026 | 50.9% | 34.1% | 4.6% | 2.5% | 1.7% | 2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 53.2% | 29.2% | 7.1% | 2.6% | 1.7% | 2.1% | 1.8% | 1.1% | 1.1% |
| Jul 2026 | 53.8% | 29.5% | 4.8% | 2.6% | 1.8% | 2.2% | 3.1% | 1.2% | 1.2% |
| Aug 2026 | 49.2% | 33% | 5.4% | 3% | 2.4% | 2% | 2.7% | 1.1% | 1.3% |
| Sep 2026 | 48.9% | 32.8% | 6.6% | 2.9% | 2.4% | 2% | 1.9% | 1.3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 135K | 0% | -0.3 points | |
| 2, held 2nd | 32.8% | 90.5K | 0% | -0.2 points | |
| 3, held 3rd | 6.6% | 18.1K | +22.3% | +1.2 points | |
| 4, held 4th | 2.9% | 8.1K | 0% | 0 points | |
| 5, moved from 6th to 5th | 2.4% | 6.6K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 2% | 5.4K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 1.9% | 5.2K | -28.8% | -0.8 pointsmoved from 5th to 7th | |
| 8, moved from 9th to 8th | 1.3% | 3.6K | +24.1% | +0.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.3% | 3.6K | 0% | 0 pointsmoved from 8th to 9th |
48.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
32.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Nala6.6%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
4.
Triumph2.9%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Berlei2.4%
Moved from 6th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bonds2%
Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
SKIMS1.9%
Moved from 5th to 7th. 5.2K estimated branded searches, -28.8% vs prior month. Share -0.8 points.
8.
Bendon1.3%
Moved from 9th to 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
1.3%
Moved from 8th to 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Berlei and its closest rivals
Every comparison with Berlei
8 comparisons
How has branded search demand for Berlei changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Berlei in Australia rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia increased from 1.7% to 2.4%.
- Across the 12 months ending September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
How did search popularity change for Australia lingerie brands in September 2026?
6 changes
In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%.
In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia.
In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia.
In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia.
How are Berlei’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Berlei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- berlei
Do you work for Berlei? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Berlei your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.