Berlei vs SKIMS:Which is more popular?
In September 2026, Berlei had more branded searches than SKIMS among lingerie brands in Australia. Berlei had about 6,600 branded searches, while SKIMS had 5,200. Berlei made up 2.4% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Berlei appeared in three of the five answers and SKIMS in none.
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SKIMS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bras N Things1st
Berlei2nd
Nala3rd
Triumph4th
Bendon5th
Honey Birdette6th
Bonds7th
Calvin Klein7th
SKIMS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Berlei or SKIMS more popular in search?
This chart shows how often people search Google for Berlei and SKIMS by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in Australia.
Share of searches by month for Berlei, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bras N Things | Honey Birdette | Nala | Triumph | Berlei | Bonds | SKIMS | Bendon | Calvin Klein |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29.2% | 5.8% | 2.6% | 1.7% | 1.7% | 3.3% | 1.2% | 1.2% |
| Nov 2025 | 52.4% | 28.7% | 8.6% | 3.2% | 1.7% | 1.7% | 1.4% | 1.1% | 1.1% |
| Dec 2025 | 56% | 30.6% | 4.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1% | 1% |
| Jan 2026 | 53.7% | 29.4% | 5.9% | 3.2% | 1.8% | 2.1% | 1.6% | 1.2% | 1.2% |
| Feb 2026 | 53.7% | 29.4% | 5.9% | 2.6% | 1.8% | 2.1% | 2.1% | 1.2% | 1.2% |
| Mar 2026 | 52.6% | 28.8% | 7.1% | 3.2% | 2.1% | 2.1% | 1.9% | 1.1% | 1.1% |
| Apr 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 1.8% | 2.2% | 1.9% | 1.2% | 1.2% |
| May 2026 | 50.9% | 34.1% | 4.6% | 2.5% | 1.7% | 2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 53.2% | 29.2% | 7.1% | 2.6% | 1.7% | 2.1% | 1.8% | 1.1% | 1.1% |
| Jul 2026 | 53.8% | 29.5% | 4.8% | 2.6% | 1.8% | 2.2% | 3.1% | 1.2% | 1.2% |
| Aug 2026 | 49.2% | 33% | 5.4% | 3% | 2.4% | 2% | 2.7% | 1.1% | 1.3% |
| Sep 2026 | 48.9% | 32.8% | 6.6% | 2.9% | 2.4% | 2% | 1.9% | 1.3% | 1.3% |
How has the Berlei and SKIMS comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Berlei took it in November 2025, SKIMS took it in February 2026, Berlei took it in March 2026, SKIMS took it in April 2026, Berlei took it in September 2026.
- Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 10.2K to 5.2K.
How did search popularity change for Australia lingerie brands in September 2026?
2 changes
In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Berlei’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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