Calvin Klein vs SKIMS:Which is more popular?
In September 2026, SKIMS had more branded searches than Calvin Klein among lingerie brands in Australia. SKIMS had about 5,200 branded searches, while Calvin Klein had 3,600. SKIMS made up 1.9% of all lingerie brand searches we track, and Calvin Klein accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Calvin Klein appeared in one of the five answers and SKIMS in none.
Who do people search for more?
SKIMS, about 44% more searches than Calvin Klein
Who does AI mention more?
Calvin Klein, mentioned in 1 of 5 answers, SKIMS in 0
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SKIMS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bras N Things1st
Berlei2nd
Nala3rd
Triumph4th
Bendon5th
Honey Birdette6th
Bonds7th- Calvin Klein7th
- SKIMS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Triumph2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bendon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Calvin Klein1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in Australia?”
Asked ChatGPT
“What are the best bra brands in Australia?”
Asked ChatGPT
“Which bra is most comfortable for everyday wear?”
Searched Google, AI Overview
“lingerie”
Searched Google, AI Overview
“bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Calvin Klein or SKIMS more popular in search?
This chart shows how often people search Google for Calvin Klein and SKIMS by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in Australia.
Share of searches by month for SKIMS, Calvin Klein. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bras N Things | Honey Birdette | Nala | Triumph | Berlei | Bonds | SKIMS | Bendon | Calvin Klein |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 29.2% | 5.8% | 2.6% | 1.7% | 1.7% | 3.3% | 1.2% | 1.2% |
| Nov 2025 | 52.4% | 28.7% | 8.6% | 3.2% | 1.7% | 1.7% | 1.4% | 1.1% | 1.1% |
| Dec 2025 | 56% | 30.6% | 4.1% | 2.8% | 1.5% | 1.5% | 1.5% | 1% | 1% |
| Jan 2026 | 53.7% | 29.4% | 5.9% | 3.2% | 1.8% | 2.1% | 1.6% | 1.2% | 1.2% |
| Feb 2026 | 53.7% | 29.4% | 5.9% | 2.6% | 1.8% | 2.1% | 2.1% | 1.2% | 1.2% |
| Mar 2026 | 52.6% | 28.8% | 7.1% | 3.2% | 2.1% | 2.1% | 1.9% | 1.1% | 1.1% |
| Apr 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 1.8% | 2.2% | 1.9% | 1.2% | 1.2% |
| May 2026 | 50.9% | 34.1% | 4.6% | 2.5% | 1.7% | 2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 53.2% | 29.2% | 7.1% | 2.6% | 1.7% | 2.1% | 1.8% | 1.1% | 1.1% |
| Jul 2026 | 53.8% | 29.5% | 4.8% | 2.6% | 1.8% | 2.2% | 3.1% | 1.2% | 1.2% |
| Aug 2026 | 49.2% | 33% | 5.4% | 3% | 2.4% | 2% | 2.7% | 1.1% | 1.3% |
| Sep 2026 | 48.9% | 32.8% | 6.6% | 2.9% | 2.4% | 2% | 1.9% | 1.3% | 1.3% |
How has the Calvin Klein and SKIMS comparison changed over the last 12 months?
3 findings
- SKIMS was ahead of Calvin Klein in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among lingerie brands in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 10.2K to 5.2K.
How did search popularity change for Australia lingerie brands in September 2026?
2 changes
In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%.
In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein bra
SKIMS
2 branded search terms
- skims bra
- skims underwear
Other head-to-heads among lingerie brands
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