How popular isOura?
In September 2026, people searched for Oura by name about 135,000 times in Australia, a 123.1% increase from the previous year. These searches made up 85% of all Australia smart ring brand searches, placing Oura first out of four brands. When we asked both ChatGPT and Google AI Overviews about smart ring brands, Oura appeared in all answers and was the most recommended of the four.
Oura is the most searched of 4 competitors and the most recommended in AI answers.
OuraShare of searches 85%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RingConnShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
UltrahumanShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Samsung Galaxy RingShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smart ring brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oura appeared in all five answers. Oura is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oura1st
- RingConn2nd
- Samsung Galaxy Ring3rd
- Ultrahuman4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RingConn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ultrahuman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about smart ring brands
5 answers
Asked ChatGPT
“Which smart ring should I buy in Australia?”
Asked ChatGPT
“What are the best smart rings?”
Asked ChatGPT
“Which smart ring is best for tracking sleep?”
Searched Google, AI Overview
“smart ring”
Searched Google, AI Overview
“best smart ring”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which smart ring brands compete with Oura?
Share of searches by month for Oura, RingConn, Ultrahuman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oura | RingConn | Ultrahuman | Samsung Galaxy Ring |
|---|---|---|---|---|
| Oct 2025 | 78% | 8.5% | 10.4% | 3.1% |
| Nov 2025 | 76.9% | 8.5% | 12.6% | 2% |
| Dec 2025 | 78.4% | 7% | 12.9% | 1.7% |
| Jan 2026 | 78.7% | 8.7% | 10.6% | 2.1% |
| Feb 2026 | 78.8% | 8.6% | 10.5% | 2% |
| Mar 2026 | 78.7% | 7% | 12.9% | 1.4% |
| Apr 2026 | 82.2% | 7.4% | 9% | 1.4% |
| May 2026 | 79% | 8.7% | 10.6% | 1.7% |
| Jun 2026 | 80.3% | 10.8% | 7.2% | 1.7% |
| Jul 2026 | 84.1% | 7.5% | 6.2% | 2.2% |
| Aug 2026 | 86.9% | 6.4% | 5.2% | 1.5% |
| Sep 2026 | 85% | 7.6% | 6.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85% | 135K | -18.2% | -1.9 points | |
| 2, held 2nd | 7.6% | 12.1K | 0% | +1.2 points | |
| 3, held 3rd | 6.2% | 9.9K | 0% | +1 points | |
| 4, held 4th | 1.2% | 1.9K | -34.5% | -0.3 points |
1.
Oura85%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
2.
RingConn7.6%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.2%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1 points.
1.2%
Held 4th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.3 points.
Compare popularity between Oura and its closest rivals
Every comparison with Oura
12 comparisons
How has branded search demand for Oura changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oura in Australia rose from 60.5K to 135K.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia increased from 78% to 85%.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia peaked at 86.9% in August 2026 and was lowest at 76.9% in November 2025.
How did search popularity change for Australia smart ring brands in September 2026?
4 changes
In September 2026, RingConn gained share of searches among smart ring brands in Australia, from 6.4% to 7.6%.
In September 2026, Ultrahuman gained share of searches among smart ring brands in Australia, from 5.2% to 6.2%.
In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%.
Estimated monthly branded searches for Samsung Galaxy Ring in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Oura’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oura ring
Do you work for Oura? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Oura compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smartwatch and fitness tracker brands | 2nd of 10 | 22.2% | Show ranking |
| Smart ring brands | 1st of 4 | 85% | Shown above |
Is Oura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.