Brandwave

Oura vs Ultrahuman:Which is more popular?

In September 2026, Oura had more branded searches than Ultrahuman among smart ring brands in Australia. Oura had about 135,000 branded searches, while Ultrahuman had 9,900. Oura made up 85% of all smart ring brand searches we track, and Ultrahuman accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about smart ring brands, Oura appeared in all five answers and Ultrahuman in three. Oura was mentioned before Ultrahuman in every answer.

Among smart ring brands in Australia in September 2026

Who do people search for more?

Oura, about 14 searches for every 1 for Ultrahuman

Oura 135K searchesUltrahuman 9.9K searches

Who does AI mention more?

Oura, mentioned in every answer we collected

Oura in 5 of 5Ultrahuman in 3 of 5

Who does AI recommend more?

Oura, named ahead of Ultrahuman in every answer

Oura first in 5Ultrahuman never first

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Top smart ring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oura appeared in all five answers. Ultrahuman was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oura was listed before Ultrahuman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oura1st
  2. RingConn2nd
  3. Samsung Galaxy Ring3rd
  4. Ultrahuman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RingConn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ultrahuman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about smart ring brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Oura or Ultrahuman more popular in search?

This chart shows how often people search Google for Oura and Ultrahuman by name. Each line represents a brand's share of searches for all four smart ring brands we track, month by month, from searches in Australia.

Oura and Ultrahuman among smart ring brands in Australia, by month

Share of searches by month for Oura, Ultrahuman. The figures are in the table below the chart.

View monthly share of searches table
MonthOuraRingConnUltrahumanSamsung Galaxy Ring
Oct 202578%8.5%10.4%3.1%
Nov 202576.9%8.5%12.6%2%
Dec 202578.4%7%12.9%1.7%
Jan 202678.7%8.7%10.6%2.1%
Feb 202678.8%8.6%10.5%2%
Mar 202678.7%7%12.9%1.4%
Apr 202682.2%7.4%9%1.4%
May 202679%8.7%10.6%1.7%
Jun 202680.3%10.8%7.2%1.7%
Jul 202684.1%7.5%6.2%2.2%
Aug 202686.9%6.4%5.2%1.5%
Sep 202685%7.6%6.2%1.2%

How has the Oura and Ultrahuman comparison changed over the last 12 months?

3 findings
  • Oura was ahead of Ultrahuman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia moved from 78% to 85%, and its estimated monthly branded searches moved from 60.5K to 135K.
  • Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in Australia moved from 10.4% to 6.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for Australia smart ring brands in September 2026?

2 changes

  1. In September 2026, Ultrahuman gained share of searches among smart ring brands in Australia, from 5.2% to 6.2%.

  2. In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oura’s and Ultrahuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oura

1 branded search term

  • oura ring

Ultrahuman

1 branded search term

  • ultrahuman ring

How the Brand Demand Index is measured

Other head-to-heads among smart ring brands

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