Smart ring brands in Australia:Which are most popular?
In September 2026, Oura was the most searched smart ring brand in Australia, accounting for 85% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Oura, RingConn and Samsung Galaxy Ring showed up in every answer. Oura was recommended most often, coming first in four out of five responses.
OuraShare of searches 85%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RingConnShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
UltrahumanShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Samsung Galaxy RingShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top smart ring brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Oura, RingConn and Samsung Galaxy Ring appeared every time. Oura was recommended most often, coming first in four out of five answers. RingConn was second, and Samsung Galaxy Ring was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Oura1st
- RingConn2nd
- Samsung Galaxy Ring3rd
- Ultrahuman4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RingConn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ultrahuman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about smart ring brands
5 answers
Asked ChatGPT
“Which smart ring should I buy in Australia?”
Asked ChatGPT
“What are the best smart rings?”
Asked ChatGPT
“Which smart ring is best for tracking sleep?”
Searched Google, AI Overview
“smart ring”
Searched Google, AI Overview
“best smart ring”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which smart ring brands do people search for most?
This chart shows how often people search Google for each smart ring brand by name. Each line represents a brand's share of searches for all four smart ring brands we track, month by month, from searches in Australia.
Share of searches by month for Oura, RingConn, Ultrahuman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oura | RingConn | Ultrahuman | Samsung Galaxy Ring |
|---|---|---|---|---|
| Oct 2025 | 78% | 8.5% | 10.4% | 3.1% |
| Nov 2025 | 76.9% | 8.5% | 12.6% | 2% |
| Dec 2025 | 78.4% | 7% | 12.9% | 1.7% |
| Jan 2026 | 78.7% | 8.7% | 10.6% | 2.1% |
| Feb 2026 | 78.8% | 8.6% | 10.5% | 2% |
| Mar 2026 | 78.7% | 7% | 12.9% | 1.4% |
| Apr 2026 | 82.2% | 7.4% | 9% | 1.4% |
| May 2026 | 79% | 8.7% | 10.6% | 1.7% |
| Jun 2026 | 80.3% | 10.8% | 7.2% | 1.7% |
| Jul 2026 | 84.1% | 7.5% | 6.2% | 2.2% |
| Aug 2026 | 86.9% | 6.4% | 5.2% | 1.5% |
| Sep 2026 | 85% | 7.6% | 6.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85% | 135K | -18.2% | -1.9 points | |
| 2, held 2nd | 7.6% | 12.1K | 0% | +1.2 points | |
| 3, held 3rd | 6.2% | 9.9K | 0% | +1 points | |
| 4, held 4th | 1.2% | 1.9K | -34.5% | -0.3 points |
1.
Oura85%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
2.
RingConn7.6%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.2%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1 points.
1.2%
Held 4th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.3 points.
Which brand is most popular in search among smart ring brands in Australia?
4 brands
In September 2026, Oura was the most searched among smart ring brands in Australia, with an estimated 135K branded searches, 85% of all searches for the four we track. RingConn is in 2nd place, 77.3 percentage points behind at 7.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oura | 78% → 85% | 86.9%Aug 2026 | 76.9%Nov 2025 | 1st |
| RingConn | 8.5% → 7.6% | 10.8%Jun 2026 | 6.4%Aug 2026 | 3rd → 2nd |
| Ultrahuman | 10.4% → 6.2% | 12.9%Dec 2025 | 5.2%Aug 2026 | 2nd → 3rd |
| Samsung Galaxy Ring | 3.1% → 1.2% | 3.1%Oct 2025 | 1.2%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia increased from 78% to 85%.
- Across the 12 months ending September 2026, RingConn’s share of searches among smart ring brands in Australia decreased from 8.5% to 7.6%.
- Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in Australia decreased from 10.4% to 6.2%.
- Across the 12 months ending September 2026, Samsung Galaxy Ring’s share of searches among smart ring brands in Australia decreased from 3.1% to 1.2%.
- Across the 12 months ending September 2026, Oura’s share of searches among smart ring brands in Australia peaked at 86.9% in August 2026 and was lowest at 76.9% in November 2025.
- Across the 12 months ending September 2026, RingConn’s share of searches among smart ring brands in Australia peaked at 10.8% in June 2026 and was lowest at 6.4% in August 2026.
- Across the 12 months ending September 2026, Ultrahuman’s share of searches among smart ring brands in Australia peaked at 12.9% in December 2025 and was lowest at 5.2% in August 2026.
- Across the 12 months ending September 2026, RingConn rose from 3rd to 2nd among smart ring brands in Australia.
- Across the 12 months ending September 2026, Ultrahuman fell from 2nd to 3rd among smart ring brands in Australia.
How did search popularity change for Australia smart ring brands in September 2026?
4 changes
In September 2026, RingConn gained share of searches among smart ring brands in Australia, from 6.4% to 7.6%.
In September 2026, Ultrahuman gained share of searches among smart ring brands in Australia, from 5.2% to 6.2%.
In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%.
Estimated monthly branded searches for Samsung Galaxy Ring in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted for smart ring brands?
4 search terms
Each brand's share of searches among smart ring brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Oura
1 branded search term
- oura ring
RingConn
1 branded search term
- ringconn
Ultrahuman
1 branded search term
- ultrahuman ring
Samsung Galaxy Ring
1 branded search term
- samsung galaxy ring
Compare popularity between leading brands
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