Smartwatch and fitness tracker brands in Australia:Which are most popular?

Name: Smartwatch and fitness tracker brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple Watch was the most searched smartwatch and fitness tracker brand in Australia, accounting for 40.5% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Garmin showed up in every answer. Garmin was recommended most often, coming first in two out of five responses.

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Garmin appeared every time. Garmin was recommended most often, coming first in two out of five answers. Apple Watch was second, and Samsung Galaxy Watch was third. Oura, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Garmin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple Watch	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Samsung Galaxy Watch	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Fitbit	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Amazfit	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Oura	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
WHOOP	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
COROS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Huawei	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Polar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch and fitness tracker brands

5 answers

Asked ChatGPT
“What's the best smartwatch in Australia?”
Asked ChatGPT
“Which fitness tracker should I buy?”
1. 1Fitbit
2. 2Garmin
Asked ChatGPT
“Which smartwatch is best for running?”
1. 1Garmin
2. 2Apple Watch
Searched Google, AI Overview
“smartwatch”
Searched Google, AI Overview
“best smartwatch”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which smartwatch and fitness tracker brands do people search for most?

This chart shows how often people search Google for each smartwatch and fitness tracker brand by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.

Share of searches among smartwatch and fitness tracker brands in Australia, by month

Month	Apple Watch	Oura	Garmin	Fitbit	Samsung Galaxy Watch	WHOOP	Amazfit	COROS	Huawei	Polar
Oct 2025	49.9%	12.3%	15%	10%	7.5%	2.5%	1.1%	0.59%	0.89%	0.26%
Nov 2025	49.8%	14.9%	14.9%	8.2%	7.5%	2.5%	0.89%	0.39%	0.73%	0.26%
Dec 2025	48.5%	17.8%	14.5%	8%	6.3%	2.9%	0.87%	0.32%	0.71%	0.17%
Jan 2026	41.7%	18.6%	15.3%	10.2%	6.6%	4.6%	1.4%	0.49%	0.75%	0.27%
Feb 2026	44.5%	16.4%	16.4%	9%	7.1%	4%	1.2%	0.53%	0.8%	0.22%
Mar 2026	42.8%	19.3%	15.8%	8.6%	6.8%	3.9%	1.2%	0.62%	0.77%	0.21%
Apr 2026	41.1%	22.5%	15.1%	8.3%	6.2%	3.7%	1.3%	0.74%	0.74%	0.27%
May 2026	39%	21.3%	14.3%	11.7%	6.2%	4.3%	1.3%	0.7%	0.85%	0.25%
Jun 2026	37.6%	25.2%	13.8%	11.3%	6%	3.4%	1.2%	0.54%	0.67%	0.19%
Jul 2026	37.9%	25.4%	13.9%	9.3%	7.4%	3.4%	1.2%	0.55%	0.68%	0.17%
Aug 2026	36.7%	24.6%	16.4%	9%	6.7%	4%	0.98%	0.66%	0.66%	0.15%
Sep 2026	40.5%	22.2%	14.9%	10%	6.1%	3.7%	1.1%	0.72%	0.72%	0.16%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple Watch Apple	40.5%	246K	0%	+3.8 points
2, held 2nd	Oura	22.2%	135K	-18.2%	-2.4 points
3, held 3rd	Garmin	14.9%	90.5K	-17.7%	-1.5 points
4, held 4th	Fitbit Google	10%	60.5K	0%	+0.9 points
5, held 5th	Samsung Galaxy Watch Samsung	6.1%	37K	-18.1%	-0.7 points
6, held 6th	WHOOP	3.7%	22.2K	-18.1%	-0.4 points
7, held 7th	Amazfit	1.1%	6.6K	0%	+0.1 points
8, held 8th	COROS	0.72%	4.4K	0%	+0.1 points
9, held 9th	Huawei	0.72%	4.4K	0%	+0.1 points
10, held 10th	Polar	0.16%	1K	0%	0 points

1.Apple Watch
40.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +3.8 points.
2.Oura
22.2%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.Garmin
14.9%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.5 points.
4.Fitbit
10%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.Samsung Galaxy Watch
6.1%
Held 5th. 37K estimated branded searches, -18.1% vs prior month. Share -0.7 points.
6.WHOOP
3.7%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
7.Amazfit
1.1%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.COROS
0.72%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Huawei
0.72%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.Polar
0.16%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among smartwatch and fitness tracker brands in Australia?

10 brands

In September 2026, Apple Watch was the most searched among smartwatch and fitness tracker brands in Australia, with an estimated 246K branded searches, 40.5% of all searches for the ten we track. Oura is in 2nd place, 18.3 percentage points behind at 22.2%.

Australia smartwatch and fitness tracker brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple Watch	49.9% → 40.5%	49.9%Oct 2025	36.7%Aug 2026	1st
Oura	12.3% → 22.2%	25.4%Jul 2026	12.3%Oct 2025	3rd → 2nd
Garmin	15% → 14.9%	16.4%Aug 2026	13.8%Jun 2026	2nd → 3rd
Fitbit	10%	11.7%May 2026	8%Dec 2025	4th
Samsung Galaxy Watch	7.5% → 6.1%	7.5%Oct 2025	6%Jun 2026	5th
WHOOP	2.5% → 3.7%	4.6%Jan 2026	2.5%Nov 2025	6th
Amazfit	1.1%	1.4%Jan 2026	0.87%Dec 2025	7th
COROS	0.59% → 0.72%	0.74%Apr 2026	0.32%Dec 2025	9th → 8th
Huawei	0.89% → 0.72%	0.89%Oct 2025	0.66%Aug 2026	8th → 9th
Polar	0.26% → 0.16%	0.27%Jan 2026	0.15%Aug 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia decreased from 49.9% to 40.5%.
Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia increased from 12.3% to 22.2%.
Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch and fitness tracker brands in Australia decreased from 7.5% to 6.1%.
Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in Australia increased from 2.5% to 3.7%.
Across the 12 months ending September 2026, Apple Watch’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 49.9% in October 2025 and was lowest at 36.7% in August 2026.
Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 25.4% in July 2026 and was lowest at 12.3% in October 2025.
Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 16.4% in August 2026 and was lowest at 13.8% in June 2026.
Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 11.7% in May 2026 and was lowest at 8% in December 2025.
Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 7.5% in October 2025 and was lowest at 6% in June 2026.
Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch and fitness tracker brands in Australia peaked at 4.6% in January 2026 and was lowest at 2.5% in November 2025.
Across the 12 months ending September 2026, Oura rose from 3rd to 2nd among smartwatch and fitness tracker brands in Australia.
Across the 12 months ending September 2026, Garmin fell from 2nd to 3rd among smartwatch and fitness tracker brands in Australia.
Across the 12 months ending September 2026, COROS rose from 9th to 8th among smartwatch and fitness tracker brands in Australia.
Across the 12 months ending September 2026, Huawei fell from 8th to 9th among smartwatch and fitness tracker brands in Australia.
Across the 12 months ending September 2026, Fitbit, Amazfit and Polar held steady: their share of searches among smartwatch and fitness tracker brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?

8 changes

In September 2026, Apple Watch gained share of searches among smartwatch and fitness tracker brands in Australia, from 36.7% to 40.5%.
In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%.
In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in Australia, from 24.6% to 22.2%.
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.
In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch and fitness tracker brands in Australia, from 6.7% to 6.1%.
Estimated monthly branded searches for WHOOP in Australia rose 83.5% over 12 measured months, from 12.1K to 22.2K in September 2026.
Estimated monthly branded searches for COROS in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
Estimated monthly branded searches for Amazfit in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted for smartwatch and fitness tracker brands?

11 search terms

Each brand's share of searches among smartwatch and fitness tracker brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.