Fitbit vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Fitbit among smartwatch and fitness tracker brands in Australia. Garmin had about 90,500 branded searches, while Fitbit had 60,500. Garmin made up 14.9% of all smartwatch and fitness tracker brand searches we track, and Fitbit accounted for 10%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Garmin appeared in all five answers and Fitbit in two. Garmin was mentioned before Fitbit in four out of five answers.
Who do people search for more?
Garmin, about 50% more searches than Fitbit
Who does AI mention more?
Garmin, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Fitbit in 4 of 5 answers
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin appeared in all five answers. Fitbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin was listed before Fitbit in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
Apple Watch2nd
Samsung Galaxy Watch3rd
Fitbit4th
Amazfit5th
Oura–
WHOOP–
COROS–
Huawei–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch and fitness tracker brands
5 answers
Asked ChatGPT
“What's the best smartwatch in Australia?”
Asked ChatGPT
“Which fitness tracker should I buy?”
Asked ChatGPT
“Which smartwatch is best for running?”
Searched Google, AI Overview
“smartwatch”
Searched Google, AI Overview
“best smartwatch”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fitbit or Garmin more popular in search?
This chart shows how often people search Google for Fitbit and Garmin by name. Each line represents a brand's share of searches for all ten smartwatch and fitness tracker brands we track, month by month, from searches in Australia.
Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Oura | Garmin | Fitbit | Samsung Galaxy Watch | WHOOP | Amazfit | COROS | Huawei | Polar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 12.3% | 15% | 10% | 7.5% | 2.5% | 1.1% | 0.59% | 0.89% | 0.26% |
| Nov 2025 | 49.8% | 14.9% | 14.9% | 8.2% | 7.5% | 2.5% | 0.89% | 0.39% | 0.73% | 0.26% |
| Dec 2025 | 48.5% | 17.8% | 14.5% | 8% | 6.3% | 2.9% | 0.87% | 0.32% | 0.71% | 0.17% |
| Jan 2026 | 41.7% | 18.6% | 15.3% | 10.2% | 6.6% | 4.6% | 1.4% | 0.49% | 0.75% | 0.27% |
| Feb 2026 | 44.5% | 16.4% | 16.4% | 9% | 7.1% | 4% | 1.2% | 0.53% | 0.8% | 0.22% |
| Mar 2026 | 42.8% | 19.3% | 15.8% | 8.6% | 6.8% | 3.9% | 1.2% | 0.62% | 0.77% | 0.21% |
| Apr 2026 | 41.1% | 22.5% | 15.1% | 8.3% | 6.2% | 3.7% | 1.3% | 0.74% | 0.74% | 0.27% |
| May 2026 | 39% | 21.3% | 14.3% | 11.7% | 6.2% | 4.3% | 1.3% | 0.7% | 0.85% | 0.25% |
| Jun 2026 | 37.6% | 25.2% | 13.8% | 11.3% | 6% | 3.4% | 1.2% | 0.54% | 0.67% | 0.19% |
| Jul 2026 | 37.9% | 25.4% | 13.9% | 9.3% | 7.4% | 3.4% | 1.2% | 0.55% | 0.68% | 0.17% |
| Aug 2026 | 36.7% | 24.6% | 16.4% | 9% | 6.7% | 4% | 0.98% | 0.66% | 0.66% | 0.15% |
| Sep 2026 | 40.5% | 22.2% | 14.9% | 10% | 6.1% | 3.7% | 1.1% | 0.72% | 0.72% | 0.16% |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Fitbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 10%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in Australia moved from 15% to 14.9%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026?
2 changes
In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%.
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in Australia, from 16.4% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smartwatch and fitness tracker brands
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