Brandwave

Oura vs Samsung Galaxy Ring:Which is more popular?

In September 2026, Oura had more branded searches than Samsung Galaxy Ring among smart ring brands in Australia. Oura had about 135,000 branded searches, while Samsung Galaxy Ring had 1,900. Oura made up 85% of all smart ring brand searches we track, and Samsung Galaxy Ring accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about smart ring brands, both Oura and Samsung Galaxy Ring appeared in all five answers. Oura was mentioned before Samsung Galaxy Ring in every answer.

Among smart ring brands in Australia in September 2026

Who do people search for more?

Oura, about 71 searches for every 1 for Samsung Galaxy Ring

Oura 135K searchesSamsung Galaxy Ring 1.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Oura in 5 of 5Samsung Galaxy Ring in 5 of 5

Who does AI recommend more?

Oura, named ahead of Samsung Galaxy Ring in every answer

Oura first in 5Samsung Galaxy Ring never first

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Top smart ring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Oura and Samsung Galaxy Ring showed up in all five answers. Oura was listed before Samsung Galaxy Ring in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oura1st
  2. RingConn2nd
  3. Samsung Galaxy Ring3rd
  4. Ultrahuman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RingConn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ultrahuman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about smart ring brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Oura or Samsung Galaxy Ring more popular in search?

This chart shows how often people search Google for Oura and Samsung Galaxy Ring by name. Each line represents a brand's share of searches for all four smart ring brands we track, month by month, from searches in Australia.

Oura and Samsung Galaxy Ring among smart ring brands in Australia, by month

Share of searches by month for Oura, Samsung Galaxy Ring. The figures are in the table below the chart.

View monthly share of searches table
MonthOuraRingConnUltrahumanSamsung Galaxy Ring
Oct 202578%8.5%10.4%3.1%
Nov 202576.9%8.5%12.6%2%
Dec 202578.4%7%12.9%1.7%
Jan 202678.7%8.7%10.6%2.1%
Feb 202678.8%8.6%10.5%2%
Mar 202678.7%7%12.9%1.4%
Apr 202682.2%7.4%9%1.4%
May 202679%8.7%10.6%1.7%
Jun 202680.3%10.8%7.2%1.7%
Jul 202684.1%7.5%6.2%2.2%
Aug 202686.9%6.4%5.2%1.5%
Sep 202685%7.6%6.2%1.2%

How has the Oura and Samsung Galaxy Ring comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia smart ring brands in September 2026?

2 changes
  1. In September 2026, Oura lost share of searches among smart ring brands in Australia, from 86.9% to 85%.

  2. Estimated monthly branded searches for Samsung Galaxy Ring in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oura’s and Samsung Galaxy Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oura

1 branded search term

  • oura ring

Samsung Galaxy Ring

1 branded search term

  • samsung galaxy ring

How the Brand Demand Index is measured

Other head-to-heads among smart ring brands

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