Brandwave

How popular isMYOB?

In September 2026, people searched for MYOB by name about 111,000 times in Australia, about the same as the previous year. These searches made up 0.26% of all Australia rostering and payroll software searches, placing MYOB ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about rostering and payroll software, MYOB appeared in all answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

MYOB is the ninth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Employment HeroShare of searches 52.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. TandaShare of searches 27.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PayrollerShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. ConnecteamShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. MYOBShare of searches 0.26%Mentioned in 5 of 5 AI answersPlace in AI recommendations 6th

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Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MYOB appeared in all five answers. MYOB is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which rostering and payroll software compete with MYOB?

MYOB against rostering and payroll software in Australia, by month

Share of searches by month for Employment Hero, Tanda, Payroller, Connecteam, Humanforce, MYOB. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

  1. 1.Employment Hero

    52.5%

    Held 1st. 118K estimated branded searches, -17.5% vs prior month. Share -2.8 points.

  2. 2.Tanda

    27.4%

    Held 2nd. 61.5K estimated branded searches, -0.49% vs prior month. Share +3.5 points.

  3. 3.Payroller

    8.1%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  4. 4.Connecteam

    4.4%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Humanforce

    4.4%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.RosterElf

    1.3%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Xero

    0.85%

    Moved from 8th to 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  8. 8.Deputy

    0.71%

    Moved from 7th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.MYOB

    0.26%

    Held 9th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

MYOB and Xero sell other things too, so only their searches that name this product count here, like “myob payroll”.

Compare popularity between MYOB and its closest rivals

Every comparison with MYOB

12 comparisons

How has branded search demand for MYOB changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MYOB in Australia held steady at 111K.
  • Across the 12 months ending September 2026, MYOB’s share of searches among rostering and payroll software in Australia held steady, from 0.39% to 0.26%.

How did search popularity change for Australia rostering and payroll software in September 2026?

6 changes

  1. In September 2026, Tanda gained share of searches among rostering and payroll software in Australia, from 24% to 27.4%.

  2. In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%.

  3. In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.

  4. In September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.

  5. In September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia.

  6. Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are MYOB’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MYOB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • myob
  • myob payroll

Do you work for MYOB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does MYOB compete?

MYOB is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small business accounting software2nd of 613.2%Show ranking
Rostering and payroll software9th of 90.26%Shown above
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Is MYOB your brand?

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