MYOB vs Xero:Which is more popular?
In September 2026, Xero had more branded searches than MYOB among rostering and payroll software in Australia. Xero had about 1,900 branded searches, while MYOB had 590. Xero made up 0.85% of all rostering and payroll software searches we track, and MYOB accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, both MYOB and Xero appeared in all five answers. Xero was mentioned before MYOB in every answer.
Who do people search for more?
Xero, about 3 searches for every 1 for MYOB
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top rostering and payroll software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MYOB and Xero showed up in all five answers. Xero was listed before MYOB in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deputy1st
Tanda2nd
Employment Hero3rd
RosterElf4th- Xero5th
MYOB6th
Payroller7th
Connecteam8th
Humanforce–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rostering and payroll software
5 answers
Asked ChatGPT
“Which rostering and payroll software should my business use in Australia?”
Asked ChatGPT
“What are the best rostering and payroll software platforms in Australia?”
Asked ChatGPT
“What's the best rostering software in Australia for a cafe with casual staff?”
Searched Google, AI Overview
“payroll software”
Searched Google, AI Overview
“rostering software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is MYOB or Xero more popular in search?
This chart shows how often people search Google for MYOB and Xero by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.
Share of searches by month for Xero, MYOB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Tanda | Payroller | Connecteam | Humanforce | RosterElf | Xero | Deputy | MYOB |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 27.3% | 8% | 4.4% | 5.3% | 1.3% | 0.71% | 0.83% | 0.39% |
| Nov 2025 | 52% | 27.4% | 8% | 5.4% | 4.4% | 1.1% | 0.71% | 0.83% | 0.26% |
| Dec 2025 | 51.7% | 27% | 7.9% | 5.3% | 5.3% | 1.3% | 0.69% | 0.78% | 0.25% |
| Jan 2026 | 51.9% | 27.2% | 8% | 5.4% | 4.4% | 1.3% | 0.84% | 0.76% | 0.26% |
| Feb 2026 | 51.9% | 27.2% | 8% | 5.4% | 4.4% | 1.3% | 0.71% | 0.76% | 0.32% |
| Mar 2026 | 56% | 24.2% | 7.1% | 4.7% | 4.7% | 1.4% | 0.74% | 0.78% | 0.34% |
| Apr 2026 | 52.3% | 27.5% | 8.1% | 4.4% | 4.4% | 1.3% | 0.72% | 0.84% | 0.32% |
| May 2026 | 56.2% | 24.2% | 7.1% | 4.8% | 4.8% | 1.1% | 0.75% | 0.74% | 0.28% |
| Jun 2026 | 55.4% | 23.8% | 8.6% | 4.7% | 4.7% | 0.93% | 0.93% | 0.68% | 0.34% |
| Jul 2026 | 54.4% | 23.4% | 10.3% | 4.6% | 4.6% | 0.91% | 0.72% | 0.61% | 0.34% |
| Aug 2026 | 55.4% | 24% | 8.6% | 4.7% | 4.7% | 1.1% | 0.62% | 0.62% | 0.28% |
| Sep 2026 | 52.5% | 27.4% | 8.1% | 4.4% | 4.4% | 1.3% | 0.85% | 0.71% | 0.26% |
Xero and MYOB sell other things too, so only their searches that name this product count here, like “xero payroll”.
How has the MYOB and Xero comparison changed over the last 12 months?
3 findings
- Xero was ahead of MYOB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MYOB’s share of searches among rostering and payroll software in Australia moved from 0.39% to 0.26%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, Xero’s share of searches among rostering and payroll software in Australia moved from 0.71% to 0.85%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for Australia rostering and payroll software in September 2026?
2 changes
In September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.
Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MYOB’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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