Brandwave

Connecteam vs Employment Hero:Which is more popular?

In September 2026, Employment Hero had more branded searches than Connecteam among rostering and payroll software in Australia. Employment Hero had about 118,000 branded searches, while Connecteam had 9,900. Employment Hero made up 52.5% of all rostering and payroll software searches we track, and Connecteam accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, Employment Hero appeared in four of the five answers and Connecteam in one. Employment Hero was mentioned before Connecteam in four out of five answers.

Among rostering and payroll software in Australia in September 2026

Who do people search for more?

Employment Hero, about 12 searches for every 1 for Connecteam

Employment Hero 118K searchesConnecteam 9.9K searches

Who does AI mention more?

Employment Hero, mentioned in 4 of 5 answers, Connecteam in 1

Employment Hero in 4 of 5Connecteam in 1 of 5

Who does AI recommend more?

Employment Hero, named ahead of Connecteam in 4 of 5 answers

Employment Hero first in 4Connecteam first in 1

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Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Connecteam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Employment Hero was listed before Connecteam in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Connecteam or Employment Hero more popular in search?

This chart shows how often people search Google for Connecteam and Employment Hero by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Connecteam and Employment Hero among rostering and payroll software in Australia, by month

Share of searches by month for Employment Hero, Connecteam. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

How has the Connecteam and Employment Hero comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia rostering and payroll software in September 2026?

1 change

  1. In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Connecteam’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

1 branded search term

  • connecteam

Employment Hero

3 branded search terms

  • employment hero
  • employment hero payroll
  • keypay

How the Brand Demand Index is measured

Other head-to-heads among rostering and payroll software

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