Rostering and payroll software in Australia:Which are most popular?

Name: Rostering and payroll software in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Employment Hero was the most searched rostering and payroll software in Australia, accounting for 52.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Xero and MYOB showed up in every answer. Deputy was recommended most often, coming first in four out of five responses.

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Top rostering and payroll software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Xero and MYOB appeared every time. Deputy was recommended most often, coming first in four out of five answers. Tanda was second, and Employment Hero was third. Humanforce, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Xero	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
MYOB	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Employment Hero	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Tanda	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
RosterElf	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Deputy	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Payroller	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Connecteam	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Humanforce	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Asked ChatGPT
“Which rostering and payroll software should my business use in Australia?”
1. 1Deputy
2. 2Employment Hero
3. 3Tanda
4. 4RosterElf
5. 5Xero
6. 6MYOB
7. 7Payroller
Asked ChatGPT
“What are the best rostering and payroll software platforms in Australia?”
1. 1Deputy
2. 2Tanda
3. 3Employment Hero
4. 4RosterElf
5. 5Xero
6. 6MYOB
Asked ChatGPT
“What's the best rostering software in Australia for a cafe with casual staff?”
1. 1Deputy
2. 2Tanda
3. 3RosterElf
4. 4Employment Hero
5. 5Xero
6. 6MYOB
Searched Google, AI Overview
“payroll software”
1. 1Xero
2. 2Employment Hero
3. 3Payroller
4. 4MYOB
Searched Google, AI Overview
“rostering software”
1. 1Deputy
2. 2RosterElf
3. 3Tanda
4. 4Connecteam
5. 5Xero
6. 6MYOB

Not named in any answer:

Humanforce

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which rostering and payroll software do people search for most?

This chart shows how often people search Google for each rostering and payroll software by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Share of searches among rostering and payroll software in Australia, by month

Month	Employment Hero	Tanda	Payroller	Connecteam	Humanforce	RosterElf	Xero	Deputy	MYOB
Oct 2025	51.8%	27.3%	8%	4.4%	5.3%	1.3%	0.71%	0.83%	0.39%
Nov 2025	52%	27.4%	8%	5.4%	4.4%	1.1%	0.71%	0.83%	0.26%
Dec 2025	51.7%	27%	7.9%	5.3%	5.3%	1.3%	0.69%	0.78%	0.25%
Jan 2026	51.9%	27.2%	8%	5.4%	4.4%	1.3%	0.84%	0.76%	0.26%
Feb 2026	51.9%	27.2%	8%	5.4%	4.4%	1.3%	0.71%	0.76%	0.32%
Mar 2026	56%	24.2%	7.1%	4.7%	4.7%	1.4%	0.74%	0.78%	0.34%
Apr 2026	52.3%	27.5%	8.1%	4.4%	4.4%	1.3%	0.72%	0.84%	0.32%
May 2026	56.2%	24.2%	7.1%	4.8%	4.8%	1.1%	0.75%	0.74%	0.28%
Jun 2026	55.4%	23.8%	8.6%	4.7%	4.7%	0.93%	0.93%	0.68%	0.34%
Jul 2026	54.4%	23.4%	10.3%	4.6%	4.6%	0.91%	0.72%	0.61%	0.34%
Aug 2026	55.4%	24%	8.6%	4.7%	4.7%	1.1%	0.62%	0.62%	0.28%
Sep 2026	52.5%	27.4%	8.1%	4.4%	4.4%	1.3%	0.85%	0.71%	0.26%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Employment Hero	52.5%	118K	-17.5%	-2.8 points
2, held 2nd	Tanda	27.4%	61.5K	-0.49%	+3.5 points
3, held 3rd	Payroller	8.1%	18.1K	-18.5%	-0.5 points
4, held 4th	Connecteam	4.4%	9.9K	-18.2%	-0.3 points
5, held 5th	Humanforce	4.4%	9.9K	-18.2%	-0.3 points
6, held 6th	RosterElf	1.3%	2.9K	0%	+0.2 points
7, moved from 8th to 7th	Xero	0.85%	1.9K	+18.8%	+0.2 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Deputy	0.71%	1.6K	0%	+0.1 pointsmoved from 7th to 8th
9, held 9th	MYOB	0.26%	590	-18.1%	0 points

1.Employment Hero
52.5%
Held 1st. 118K estimated branded searches, -17.5% vs prior month. Share -2.8 points.
2.Tanda
27.4%
Held 2nd. 61.5K estimated branded searches, -0.49% vs prior month. Share +3.5 points.
3.Payroller
8.1%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
4.Connecteam
4.4%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.Humanforce
4.4%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.RosterElf
1.3%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Xero
0.85%
Moved from 8th to 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
8.Deputy
0.71%
Moved from 7th to 8th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.MYOB
0.26%
Held 9th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Xero and MYOB sell other things too, so only their searches that name this product count here, like “xero payroll”.

Which brand is most popular in search among rostering and payroll software in Australia?

9 brands

In September 2026, Employment Hero was the most searched among rostering and payroll software in Australia, with an estimated 118K branded searches, 52.5% of all searches for the nine we track. Tanda is in 2nd place, 25.1 percentage points behind at 27.4%.

Australia rostering and payroll software, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Employment Hero	51.8% → 52.5%	56.2%May 2026	51.7%Dec 2025	1st
Tanda	27.3% → 27.4%	27.5%Apr 2026	23.4%Jul 2026	2nd
Payroller	8% → 8.1%	10.3%Jul 2026	7.1%Mar 2026	3rd
Connecteam	4.4%	5.4%Nov 2025	4.4%Oct 2025	5th → 4th
Humanforce	5.3% → 4.4%	5.3%Oct 2025	4.4%Jan 2026	4th → 5th
RosterElf	1.3%	1.4%Mar 2026	0.91%Jul 2026	6th
Xero	0.71% → 0.85%	0.93%Jun 2026	0.62%Aug 2026	8th → 7th
Deputy	0.83% → 0.71%	0.84%Apr 2026	0.61%Jul 2026	7th → 8th
MYOB	0.39% → 0.26%	0.39%Oct 2025	0.25%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia increased from 51.8% to 52.5%.
Across the 12 months ending September 2026, Humanforce’s share of searches among rostering and payroll software in Australia decreased from 5.3% to 4.4%.
Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia peaked at 56.2% in May 2026 and was lowest at 51.7% in December 2025.
Across the 12 months ending September 2026, Tanda’s share of searches among rostering and payroll software in Australia peaked at 27.5% in April 2026 and was lowest at 23.4% in July 2026.
Across the 12 months ending September 2026, Payroller’s share of searches among rostering and payroll software in Australia peaked at 10.3% in July 2026 and was lowest at 7.1% in March 2026.
Across the 12 months ending September 2026, Connecteam rose from 5th to 4th among rostering and payroll software in Australia.
Across the 12 months ending September 2026, Humanforce fell from 4th to 5th among rostering and payroll software in Australia.
Across the 12 months ending September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.
Across the 12 months ending September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia.
Across the 12 months ending September 2026, Tanda, Payroller, RosterElf and MYOB held steady: their share of searches among rostering and payroll software in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia rostering and payroll software in September 2026?

7 changes

In September 2026, Tanda gained share of searches among rostering and payroll software in Australia, from 24% to 27.4%.
In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%.
In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.
In September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia.
In September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia.
Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for Humanforce in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted for rostering and payroll software?

14 search terms

Each brand's share of searches among rostering and payroll software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.