Brandwave

Payroller vs Tanda:Which is more popular?

In September 2026, Tanda had more branded searches than Payroller among rostering and payroll software in Australia. Tanda had about 61,500 branded searches, while Payroller had 18,100. Tanda made up 27.4% of all rostering and payroll software searches we track, and Payroller accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, Tanda appeared in four of the five answers and Payroller in two. Tanda was mentioned before Payroller in four out of five answers.

Among rostering and payroll software in Australia in September 2026

Who do people search for more?

Tanda, about 3 searches for every 1 for Payroller

Tanda 61.5K searchesPayroller 18.1K searches

Who does AI mention more?

Tanda, mentioned in 4 of 5 answers, Payroller in 2

Tanda in 4 of 5Payroller in 2 of 5

Who does AI recommend more?

Tanda, named ahead of Payroller in 4 of 5 answers

Tanda first in 4Payroller first in 1

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Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tanda was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Payroller was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tanda was listed before Payroller in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Payroller or Tanda more popular in search?

This chart shows how often people search Google for Payroller and Tanda by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Payroller and Tanda among rostering and payroll software in Australia, by month

Share of searches by month for Tanda, Payroller. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

How has the Payroller and Tanda comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia rostering and payroll software in September 2026?

2 changes
  1. In September 2026, Tanda gained share of searches among rostering and payroll software in Australia, from 24% to 27.4%.

  2. In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Payroller’s and Tanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Payroller

1 branded search term

  • payroller

Tanda

2 branded search terms

  • tanda
  • tanda app

How the Brand Demand Index is measured

Other head-to-heads among rostering and payroll software

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