Brandwave

Employment Hero vs Payroller:Which is more popular?

In September 2026, Employment Hero had more branded searches than Payroller among rostering and payroll software in Australia. Employment Hero had about 118,000 branded searches, while Payroller had 18,100. Employment Hero made up 52.5% of all rostering and payroll software searches we track, and Payroller accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, Employment Hero appeared in four of the five answers and Payroller in two. Employment Hero was mentioned before Payroller in every answer that named either.

Among rostering and payroll software in Australia in September 2026

Who do people search for more?

Employment Hero, about 7 searches for every 1 for Payroller

Employment Hero 118K searchesPayroller 18.1K searches

Who does AI mention more?

Employment Hero, mentioned in 4 of 5 answers, Payroller in 2

Employment Hero in 4 of 5Payroller in 2 of 5

Who does AI recommend more?

Employment Hero, named ahead of Payroller in 4 of 4 answers

Employment Hero first in 4Payroller never first

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Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Payroller was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was listed before Payroller in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Employment Hero or Payroller more popular in search?

This chart shows how often people search Google for Employment Hero and Payroller by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Employment Hero and Payroller among rostering and payroll software in Australia, by month

Share of searches by month for Employment Hero, Payroller. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

How has the Employment Hero and Payroller comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia rostering and payroll software in September 2026?

2 changes

  1. In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%.

  2. In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Payroller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

3 branded search terms

  • employment hero
  • employment hero payroll
  • keypay

Payroller

1 branded search term

  • payroller

How the Brand Demand Index is measured

Other head-to-heads among rostering and payroll software

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