Brandwave

Connecteam vs Payroller:Which is more popular?

In September 2026, Payroller had more branded searches than Connecteam among rostering and payroll software in Australia. Payroller had about 18,100 branded searches, while Connecteam had 9,900. Payroller made up 8.1% of all rostering and payroll software searches we track, and Connecteam accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, Payroller appeared in two of the five answers and Connecteam in one. Payroller was mentioned before Connecteam in two out of three answers that named either.

Among rostering and payroll software in Australia in September 2026

Who do people search for more?

Payroller, about 83% more searches than Connecteam

Payroller 18.1K searchesConnecteam 9.9K searches

Who does AI mention more?

Payroller, mentioned in 2 of 5 answers, Connecteam in 1

Payroller in 2 of 5Connecteam in 1 of 5

Who does AI recommend more?

Payroller, named ahead of Connecteam in 2 of 3 answers

Payroller first in 2Connecteam first in 1

Follow Connecteam vs Payroller and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top rostering and payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Payroller was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Connecteam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Payroller was listed before Connecteam in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. Tanda2nd
  3. Employment Hero3rd
  4. RosterElf4th
  5. Xero5th
  6. MYOB6th
  7. Payroller7th
  8. Connecteam8th
  9. Humanforce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rostering and payroll software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Connecteam or Payroller more popular in search?

This chart shows how often people search Google for Connecteam and Payroller by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.

Connecteam and Payroller among rostering and payroll software in Australia, by month

Share of searches by month for Payroller, Connecteam. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroTandaPayrollerConnecteamHumanforceRosterElfXeroDeputyMYOB
Oct 202551.8%27.3%8%4.4%5.3%1.3%0.71%0.83%0.39%
Nov 202552%27.4%8%5.4%4.4%1.1%0.71%0.83%0.26%
Dec 202551.7%27%7.9%5.3%5.3%1.3%0.69%0.78%0.25%
Jan 202651.9%27.2%8%5.4%4.4%1.3%0.84%0.76%0.26%
Feb 202651.9%27.2%8%5.4%4.4%1.3%0.71%0.76%0.32%
Mar 202656%24.2%7.1%4.7%4.7%1.4%0.74%0.78%0.34%
Apr 202652.3%27.5%8.1%4.4%4.4%1.3%0.72%0.84%0.32%
May 202656.2%24.2%7.1%4.8%4.8%1.1%0.75%0.74%0.28%
Jun 202655.4%23.8%8.6%4.7%4.7%0.93%0.93%0.68%0.34%
Jul 202654.4%23.4%10.3%4.6%4.6%0.91%0.72%0.61%0.34%
Aug 202655.4%24%8.6%4.7%4.7%1.1%0.62%0.62%0.28%
Sep 202652.5%27.4%8.1%4.4%4.4%1.3%0.85%0.71%0.26%

How has the Connecteam and Payroller comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia rostering and payroll software in September 2026?

1 change
  1. In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connecteam’s and Payroller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

1 branded search term

  • connecteam

Payroller

1 branded search term

  • payroller

How the Brand Demand Index is measured

Other head-to-heads among rostering and payroll software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.