Small business accounting software in Australia:Which are most popular?
In September 2026, Xero was the most searched small business accounting software in Australia, accounting for 80.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Xero, MYOB and QuickBooks Online showed up in every answer. Xero was recommended most often, coming first in every response.
XeroShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MYOBShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
QuickBooks OnlineShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ReckonShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SaasuShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow small business accounting software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top small business accounting software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Xero, MYOB and QuickBooks Online appeared every time. Xero was recommended most often, coming first in every answer. MYOB was second, and QuickBooks Online was third. Saasu, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuickBooks Online5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rounded3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Saasu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business accounting software
5 answers
Asked ChatGPT
“Which accounting software should my small business use in Australia?”
Asked ChatGPT
“What are the best accounting software platforms for small businesses in Australia?”
Asked ChatGPT
“What's the best accounting software in Australia for a sole trader doing BAS?”
Searched Google, AI Overview
“accounting software”
Searched Google, AI Overview
“best accounting software for small business”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which small business accounting software do people search for most?
This chart shows how often people search Google for each small business accounting software by name. Each line represents a brand's share of searches for all six small business accounting software we track, month by month, from searches in Australia.
Share of searches by month for Xero, MYOB, QuickBooks Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | MYOB | QuickBooks Online | Reckon | Saasu | Rounded |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.07% |
| Nov 2025 | 80.2% | 13.1% | 4.8% | 1.8% | 0.1% | 0.06% |
| Dec 2025 | 82.3% | 11.1% | 5% | 1.5% | 0.09% | 0.06% |
| Jan 2026 | 80.1% | 13.2% | 4.8% | 1.8% | 0.1% | 0.06% |
| Feb 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.09% | 0.05% |
| Mar 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.11% | 0.06% |
| Apr 2026 | 80.4% | 13.1% | 4.8% | 1.4% | 0.09% | 0.06% |
| May 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.06% |
| Jun 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.12% | 0.07% |
| Jul 2026 | 80.1% | 13.1% | 4.8% | 1.8% | 0.1% | 0.07% |
| Aug 2026 | 78.1% | 15.7% | 4.7% | 1.4% | 0.08% | 0.07% |
| Sep 2026 | 80.9% | 13.2% | 4% | 1.8% | 0.11% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 673K | 0% | +2.8 points | |
| 2, held 2nd | 13.2% | 110K | -18.5% | -2.4 points | |
| 3, held 3rd | 4% | 33.1K | -18.3% | -0.7 points | |
| 4, held 4th | 1.8% | 14.8K | +22.3% | +0.4 points | |
| 5, held 5th | 0.11% | 880 | +22.2% | 0 points | |
| 6, held 6th | 0.06% | 470 | -19% | 0 points |
1.
Xero80.9%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.8 points.
2.
MYOB13.2%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -2.4 points.
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
4.
Reckon1.8%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
5.
Saasu0.11%
Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
Rounded0.06%
Held 6th. 470 estimated branded searches, -19% vs prior month. Share 0 points.
Which brand is most popular in search among small business accounting software in Australia?
6 brands
In September 2026, Xero was the most searched among small business accounting software in Australia, with an estimated 673K branded searches, 80.9% of all searches for the six we track. MYOB is in 2nd place, 67.6 percentage points behind at 13.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Xero | 80.1% → 80.9% | 82.3%Dec 2025 | 78.1%Aug 2026 | 1st |
| MYOB | 13.1% → 13.2% | 15.7%Aug 2026 | 11.1%Dec 2025 | 2nd |
| QuickBooks Online | 4.8% → 4% | 5%Dec 2025 | 4%Sep 2026 | 3rd |
| Reckon | 1.8% | 1.8%Sep 2026 | 1.4%Aug 2026 | 4th |
| Saasu | 0.1% → 0.11% | 0.12%Jun 2026 | 0.08%Aug 2026 | 5th |
| Rounded | 0.07% → 0.06% | 0.07%Jul 2026 | 0.05%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Xero’s share of searches among small business accounting software in Australia increased from 80.1% to 80.9%.
- Across the 12 months ending September 2026, QuickBooks Online’s share of searches among small business accounting software in Australia decreased from 4.8% to 4%.
- Across the 12 months ending September 2026, Xero’s share of searches among small business accounting software in Australia peaked at 82.3% in December 2025 and was lowest at 78.1% in August 2026.
- Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in Australia peaked at 15.7% in August 2026 and was lowest at 11.1% in December 2025.
- Across the 12 months ending September 2026, MYOB, Reckon, Saasu and Rounded held steady: their share of searches among small business accounting software in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia small business accounting software in September 2026?
4 changes
In September 2026, Xero gained share of searches among small business accounting software in Australia, from 78.1% to 80.9%.
In September 2026, MYOB lost share of searches among small business accounting software in Australia, from 15.7% to 13.2%.
In September 2026, QuickBooks Online lost share of searches among small business accounting software in Australia, from 4.7% to 4%.
Estimated monthly branded searches for Rounded in Australia fell 16.1% over 12 measured months, from 560 to 470 in September 2026.
How are branded searches counted for small business accounting software?
7 search terms
Each brand's share of searches among small business accounting software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.