MYOB vs RosterElf:Which is more popular?
In September 2026, RosterElf had more branded searches than MYOB among rostering and payroll software in Australia. RosterElf had about 2,900 branded searches, while MYOB had 590. RosterElf made up 1.3% of all rostering and payroll software searches we track, and MYOB accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about rostering and payroll software, MYOB appeared in all five answers and RosterElf in four. RosterElf was mentioned before MYOB in four out of five answers.
Who do people search for more?
RosterElf, about 5 searches for every 1 for MYOB
Who does AI mention more?
MYOB, mentioned in every answer we collected
Who does AI recommend more?
RosterElf, named ahead of MYOB in 4 of 5 answers
Follow MYOB vs RosterElf and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top rostering and payroll software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MYOB appeared in all five answers. RosterElf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RosterElf was listed before MYOB in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deputy1st
Tanda2nd
Employment Hero3rd- RosterElf4th
Xero5th- MYOB6th
Payroller7th
Connecteam8th
Humanforce–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Payroller2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Humanforce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rostering and payroll software
5 answers
Asked ChatGPT
“Which rostering and payroll software should my business use in Australia?”
Asked ChatGPT
“What are the best rostering and payroll software platforms in Australia?”
Asked ChatGPT
“What's the best rostering software in Australia for a cafe with casual staff?”
Searched Google, AI Overview
“payroll software”
Searched Google, AI Overview
“rostering software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is MYOB or RosterElf more popular in search?
This chart shows how often people search Google for MYOB and RosterElf by name. Each line represents a brand's share of searches for all nine rostering and payroll software we track, month by month, from searches in Australia.
Share of searches by month for RosterElf, MYOB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Tanda | Payroller | Connecteam | Humanforce | RosterElf | Xero | Deputy | MYOB |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 27.3% | 8% | 4.4% | 5.3% | 1.3% | 0.71% | 0.83% | 0.39% |
| Nov 2025 | 52% | 27.4% | 8% | 5.4% | 4.4% | 1.1% | 0.71% | 0.83% | 0.26% |
| Dec 2025 | 51.7% | 27% | 7.9% | 5.3% | 5.3% | 1.3% | 0.69% | 0.78% | 0.25% |
| Jan 2026 | 51.9% | 27.2% | 8% | 5.4% | 4.4% | 1.3% | 0.84% | 0.76% | 0.26% |
| Feb 2026 | 51.9% | 27.2% | 8% | 5.4% | 4.4% | 1.3% | 0.71% | 0.76% | 0.32% |
| Mar 2026 | 56% | 24.2% | 7.1% | 4.7% | 4.7% | 1.4% | 0.74% | 0.78% | 0.34% |
| Apr 2026 | 52.3% | 27.5% | 8.1% | 4.4% | 4.4% | 1.3% | 0.72% | 0.84% | 0.32% |
| May 2026 | 56.2% | 24.2% | 7.1% | 4.8% | 4.8% | 1.1% | 0.75% | 0.74% | 0.28% |
| Jun 2026 | 55.4% | 23.8% | 8.6% | 4.7% | 4.7% | 0.93% | 0.93% | 0.68% | 0.34% |
| Jul 2026 | 54.4% | 23.4% | 10.3% | 4.6% | 4.6% | 0.91% | 0.72% | 0.61% | 0.34% |
| Aug 2026 | 55.4% | 24% | 8.6% | 4.7% | 4.7% | 1.1% | 0.62% | 0.62% | 0.28% |
| Sep 2026 | 52.5% | 27.4% | 8.1% | 4.4% | 4.4% | 1.3% | 0.85% | 0.71% | 0.26% |
MYOB sells other things too, so only its searches that name this product count here, like “myob payroll”.
How has the MYOB and RosterElf comparison changed over the last 12 months?
3 findings
- RosterElf was ahead of MYOB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MYOB’s share of searches among rostering and payroll software in Australia moved from 0.39% to 0.26%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, RosterElf’s share of searches among rostering and payroll software in Australia held steady at 1.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia rostering and payroll software in September 2026?
1 change
Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MYOB’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rostering and payroll software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.