Brandwave

How popular isJo Malone?

In September 2026, people searched for Jo Malone by name about 21,000 times in Australia, about the same as the previous year. These searches made up 4.3% of all Australia candle and home fragrance brand searches, placing Jo Malone sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about candle and home fragrance brands, Jo Malone did not appear in any of the answers.

Search and AI answers in September 2026

Jo Malone is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. Glasshouse FragrancesShare of searches 33.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DuskShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DiptyqueShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Maison BalzacShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Jo MaloneShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top candle and home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glasshouse Fragrances1st
  2. Ecoya2nd
  3. Circa3rd
  4. Peppermint Grove4th
  5. Aesop5th
  6. Dusk–
  7. Diptyque–
  8. Maison Balzac–
  9. Jo Malone–
  10. Palm Beach Collection–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle and home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which candle and home fragrance brands compete with Jo Malone?

Jo Malone against candle and home fragrance brands in Australia, by month

Share of searches by month for Glasshouse Fragrances, Dusk, Diptyque, Maison Balzac, Ecoya, Jo Malone, Circa, Palm Beach Collection. The figures are in the table below the chart.

View monthly share of searches table
MonthGlasshouse FragrancesDuskDiptyqueMaison BalzacEcoyaJo MaloneCircaPalm Beach CollectionPeppermint GroveAesop
Oct 202536.3%19.8%7.2%16.2%7.2%3.9%3.2%3.2%1.7%1.2%
Nov 202538.6%17.3%6.3%17.3%9.5%2.8%2.8%2.8%1.5%1%
Dec 202535.6%23.9%7.1%16%5.8%3.2%2.6%2.6%2.1%1.1%
Jan 202625.6%17.1%21%17.1%7.7%3.4%2.3%2.7%1.8%1.2%
Feb 202628.4%19%12.7%19%8.4%3.6%2.5%3.1%1.7%1.7%
Mar 202629.5%19.7%10.8%19.7%8.8%3.1%2.6%2.6%1.6%1.4%
Apr 202631.3%20.9%11.4%14%9.3%3.3%2.8%3.3%2.2%1.5%
May 202632.1%21.4%11.7%14.3%7.8%4.2%2.3%2.7%1.9%1.4%
Jun 202633%18%14.7%14.7%8%3.6%2.4%2.4%1.9%1.3%
Jul 202630.2%20.1%16.5%11%11%3.3%2.6%2.2%1.8%1.4%
Aug 202629.8%19.8%13.3%16.2%8.8%3.9%2.5%2.5%1.7%1.3%
Sep 202633.1%22.1%12.1%12.1%8.1%4.3%2.4%2.4%1.9%1.5%

  1. 1.Glasshouse Fragrances

    33.1%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Dusk

    22.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Diptyque

    12.1%

    Moved from 4th to 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Maison Balzac

    12.1%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share -4.1 points.

  5. 5.Ecoya

    8.1%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Jo Malone

    4.3%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Circa

    2.4%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  8. 8.Palm Beach Collection

    2.4%

    Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  9. 9.Peppermint Grove

    1.9%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Aesop

    1.5%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Jo Malone and Aesop sell other things too, so only their searches that name this product count here, like “jo malone candle”.

Compare popularity between Jo Malone and its closest rivals

Every comparison with Jo Malone

23 comparisons

How has branded search demand for Jo Malone changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone in Australia held steady at 21K.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia peaked at 4.3% in September 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for Australia candle and home fragrance brands in September 2026?

6 changes

  1. In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%.

  2. In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%.

  3. In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%.

  4. In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%.

  5. In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%.

  6. Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Jo Malone’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jo malone
  • jo malone candle

Do you work for Jo Malone? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jo Malone compete?

Jo Malone is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fragrance brands7th of 157.3%Show ranking
Candle and home fragrance brands6th of 104.3%Shown above
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Is Jo Malone your brand?

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