Chanel vs Jo Malone:Which is more popular?
In September 2026, Chanel had more branded searches than Jo Malone among fragrance brands in Australia. Chanel had about 22,200 branded searches, while Jo Malone had 18,100. Chanel made up 9% of all fragrance brand searches we track, and Jo Malone accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Chanel appeared in three of the four answers and Jo Malone in one. Chanel was mentioned before Jo Malone in every answer that named either.
Who do people search for more?
Chanel, about 23% more searches than Jo Malone
Who does AI mention more?
Chanel, mentioned in 3 of 4 answers, Jo Malone in 1
Who does AI recommend more?
Chanel, named ahead of Jo Malone in 2 of 2 answers
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chanel was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Jo Malone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chanel was listed before Jo Malone in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burberry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fragrance brands
4 answers
Asked ChatGPT
“What are the best perfume brands in Australia?”
Asked ChatGPT
“Which women's perfume is most popular in Australia?”
Asked ChatGPT
“What's a good long-lasting perfume?”
Searched Google, AI Overview
“perfume”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best perfume”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Chanel or Jo Malone more popular in search?
This chart shows how often people search Google for Chanel and Jo Malone by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Chanel, Jo Malone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Yves Saint Laurent | Versace | Chanel | Burberry | Dior Beauty | Jo Malone | Prada | Tom Ford | KAYALI | Marc Jacobs | Gucci | Maison Francis Kurkdjian | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.7% | 8.5% | 8.5% | 6.9% | 6.9% | 8.5% | 6.9% | 6.9% | 4.6% | 4.6% | 3.8% | 3.1% | 1.6% | 1% |
| Nov 2025 | 10.7% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 10.7% | 5.9% | 5.9% | 7.2% | 5.9% | 3.9% | 2.1% | 1.4% | 1.3% |
| Dec 2025 | 9.9% | 12.2% | 9.9% | 9.9% | 8.1% | 6.7% | 9.9% | 6.7% | 5.4% | 4.4% | 6.7% | 4.4% | 2.4% | 1.7% | 1.5% |
| Jan 2026 | 12.6% | 12.6% | 8.4% | 10.3% | 6.9% | 8.4% | 8.4% | 5.6% | 6.9% | 4.6% | 5.6% | 3.8% | 3.1% | 1.5% | 1.2% |
| Feb 2026 | 13.7% | 11.2% | 9.1% | 9.1% | 7.5% | 9.1% | 7.5% | 6.1% | 6.1% | 5% | 6.1% | 4.1% | 2.7% | 1.4% | 1.1% |
| Mar 2026 | 15.6% | 12.8% | 8.5% | 8.5% | 7% | 7% | 8.5% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 14.8% | 12.1% | 8.1% | 9.9% | 6.6% | 8.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.9% | 1.4% | 1% |
| May 2026 | 13.2% | 13.2% | 8.8% | 10.8% | 7.2% | 7.2% | 8.8% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 1.8% | 1.1% |
| Jun 2026 | 15.5% | 12.7% | 8.5% | 10.3% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.6% | 4.6% | 3.8% | 2.5% | 1.6% | 1.1% |
| Jul 2026 | 13.9% | 13.9% | 9.3% | 9.3% | 7.6% | 7.6% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 3.4% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 14.2% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 7.8% | 6.4% | 7.8% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 0.93% |
| Sep 2026 | 16.4% | 13.4% | 11% | 9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 4% | 4% | 3.3% | 2.2% | 1.8% | 0.93% |
How has the Chanel and Jo Malone comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Chanel took it in January 2026.
- Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in Australia moved from 8.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in Australia moved from 8.5% to 7.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia fragrance brands in September 2026?
2 changes
In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches.
In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chanel’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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