Jo Malone vs Palm Beach Collection:Which is more popular?
In September 2026, Jo Malone had more branded searches than Palm Beach Collection among candle and home fragrance brands in Australia. Jo Malone had about 2,900 branded searches, while Palm Beach Collection had 1,600. Jo Malone made up 4.3% of all candle and home fragrance brand searches we track, and Palm Beach Collection accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, neither Jo Malone nor Palm Beach Collection appeared in any of the five answers.
Who do people search for more?
Jo Malone, about 81% more searches than Palm Beach Collection
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top candle and home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Jo Malone nor Palm Beach Collection showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle and home fragrance brands
5 answers
Asked ChatGPT
“Which candle brand should I buy in Australia?”
Asked ChatGPT
“What are the best candle brands in Australia?”
Asked ChatGPT
“Which candles make a good gift?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“scented candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Jo Malone or Palm Beach Collection more popular in search?
This chart shows how often people search Google for Jo Malone and Palm Beach Collection by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Jo Malone, Palm Beach Collection. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glasshouse Fragrances | Dusk | Diptyque | Maison Balzac | Ecoya | Jo Malone | Circa | Palm Beach Collection | Peppermint Grove | Aesop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 19.8% | 7.2% | 16.2% | 7.2% | 3.9% | 3.2% | 3.2% | 1.7% | 1.2% |
| Nov 2025 | 38.6% | 17.3% | 6.3% | 17.3% | 9.5% | 2.8% | 2.8% | 2.8% | 1.5% | 1% |
| Dec 2025 | 35.6% | 23.9% | 7.1% | 16% | 5.8% | 3.2% | 2.6% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 25.6% | 17.1% | 21% | 17.1% | 7.7% | 3.4% | 2.3% | 2.7% | 1.8% | 1.2% |
| Feb 2026 | 28.4% | 19% | 12.7% | 19% | 8.4% | 3.6% | 2.5% | 3.1% | 1.7% | 1.7% |
| Mar 2026 | 29.5% | 19.7% | 10.8% | 19.7% | 8.8% | 3.1% | 2.6% | 2.6% | 1.6% | 1.4% |
| Apr 2026 | 31.3% | 20.9% | 11.4% | 14% | 9.3% | 3.3% | 2.8% | 3.3% | 2.2% | 1.5% |
| May 2026 | 32.1% | 21.4% | 11.7% | 14.3% | 7.8% | 4.2% | 2.3% | 2.7% | 1.9% | 1.4% |
| Jun 2026 | 33% | 18% | 14.7% | 14.7% | 8% | 3.6% | 2.4% | 2.4% | 1.9% | 1.3% |
| Jul 2026 | 30.2% | 20.1% | 16.5% | 11% | 11% | 3.3% | 2.6% | 2.2% | 1.8% | 1.4% |
| Aug 2026 | 29.8% | 19.8% | 13.3% | 16.2% | 8.8% | 3.9% | 2.5% | 2.5% | 1.7% | 1.3% |
| Sep 2026 | 33.1% | 22.1% | 12.1% | 12.1% | 8.1% | 4.3% | 2.4% | 2.4% | 1.9% | 1.5% |
Jo Malone sells other things too, so only its searches that name this product count here, like “jo malone candle”.
How has the Jo Malone and Palm Beach Collection comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Palm Beach Collection in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Palm Beach Collection’s share of searches among candle and home fragrance brands in Australia moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for Australia candle and home fragrance brands in September 2026?
1 change
Estimated monthly branded searches for Palm Beach Collection in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and Palm Beach Collection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jo Malone
1 branded search term
- jo malone candle
Palm Beach Collection
1 branded search term
- palm beach candles
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