Candle and home fragrance brands in Australia:Which are most popular?

Name: Candle and home fragrance brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Glasshouse Fragrances was the most searched candle and home fragrance brand in Australia, accounting for 33.1% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Glasshouse Fragrances and Ecoya were mentioned most often, in three of the five answers. Glasshouse Fragrances was recommended most often, coming first in all three responses that gave a list.

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Top candle and home fragrance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Glasshouse Fragrances and Ecoya were mentioned most often, in three of the five answers. Glasshouse Fragrances was recommended most often, coming first in all three answers that gave a list. Ecoya was second, and Circa was third. Dusk, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Glasshouse Fragrances	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Ecoya	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Circa	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Peppermint Grove	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Aesop	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Dusk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Diptyque	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Maison Balzac	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Jo Malone	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Palm Beach Collection	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle and home fragrance brands

5 answers

Asked ChatGPT
“Which candle brand should I buy in Australia?”
Asked ChatGPT
“What are the best candle brands in Australia?”
Asked ChatGPT
“Which candles make a good gift?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“scented candles”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which candle and home fragrance brands do people search for most?

This chart shows how often people search Google for each candle and home fragrance brand by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.

Share of searches among candle and home fragrance brands in Australia, by month

Month	Glasshouse Fragrances	Dusk	Diptyque	Maison Balzac	Ecoya	Jo Malone	Circa	Palm Beach Collection	Peppermint Grove	Aesop
Oct 2025	36.3%	19.8%	7.2%	16.2%	7.2%	3.9%	3.2%	3.2%	1.7%	1.2%
Nov 2025	38.6%	17.3%	6.3%	17.3%	9.5%	2.8%	2.8%	2.8%	1.5%	1%
Dec 2025	35.6%	23.9%	7.1%	16%	5.8%	3.2%	2.6%	2.6%	2.1%	1.1%
Jan 2026	25.6%	17.1%	21%	17.1%	7.7%	3.4%	2.3%	2.7%	1.8%	1.2%
Feb 2026	28.4%	19%	12.7%	19%	8.4%	3.6%	2.5%	3.1%	1.7%	1.7%
Mar 2026	29.5%	19.7%	10.8%	19.7%	8.8%	3.1%	2.6%	2.6%	1.6%	1.4%
Apr 2026	31.3%	20.9%	11.4%	14%	9.3%	3.3%	2.8%	3.3%	2.2%	1.5%
May 2026	32.1%	21.4%	11.7%	14.3%	7.8%	4.2%	2.3%	2.7%	1.9%	1.4%
Jun 2026	33%	18%	14.7%	14.7%	8%	3.6%	2.4%	2.4%	1.9%	1.3%
Jul 2026	30.2%	20.1%	16.5%	11%	11%	3.3%	2.6%	2.2%	1.8%	1.4%
Aug 2026	29.8%	19.8%	13.3%	16.2%	8.8%	3.9%	2.5%	2.5%	1.7%	1.3%
Sep 2026	33.1%	22.1%	12.1%	12.1%	8.1%	4.3%	2.4%	2.4%	1.9%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Glasshouse Fragrances	33.1%	22.2K	0%	+3.4 points
2, held 2nd	Dusk	22.1%	14.8K	0%	+2.3 points
3, moved from 4th to 3rd	Diptyque	12.1%	8.1K	-18.2%	-1.2 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Maison Balzac	12.1%	8.1K	-33.1%	-4.1 pointsmoved from 3rd to 4th
5, held 5th	Ecoya	8.1%	5.4K	-18.2%	-0.8 points
6, held 6th	Jo Malone	4.3%	2.9K	0%	+0.4 points
7, held 7th	Circa	2.4%	1.6K	-15.8%	-0.2 points
8, held 8th	Palm Beach Collection	2.4%	1.6K	-15.8%	-0.2 points
9, held 9th	Peppermint Grove	1.9%	1.3K	0%	+0.2 points
10, held 10th	Aesop	1.5%	1K	0%	+0.2 points

1.Glasshouse Fragrances
33.1%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3.4 points.
2.Dusk
22.1%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.Diptyque
12.1%
Moved from 4th to 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.Maison Balzac
12.1%
Moved from 3rd to 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share -4.1 points.
5.Ecoya
8.1%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
6.Jo Malone
4.3%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.Circa
2.4%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
8.Palm Beach Collection
2.4%
Held 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
9.Peppermint Grove
1.9%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.Aesop
1.5%
Held 10th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Jo Malone and Aesop sell other things too, so only their searches that name this product count here, like “jo malone candle”.

Which brand is most popular in search among candle and home fragrance brands in Australia?

10 brands

In September 2026, Glasshouse Fragrances was the most searched among candle and home fragrance brands in Australia, with an estimated 22.2K branded searches, 33.1% of all searches for the ten we track. Dusk is in 2nd place, 11 percentage points behind at 22.1%.

Australia candle and home fragrance brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Glasshouse Fragrances	36.3% → 33.1%	38.6%Nov 2025	25.6%Jan 2026	1st
Dusk	19.8% → 22.1%	23.9%Dec 2025	17.1%Jan 2026	2nd
Diptyque	7.2% → 12.1%	21%Jan 2026	6.3%Nov 2025	4th → 3rd
Maison Balzac	16.2% → 12.1%	19.7%Mar 2026	11%Jul 2026	3rd → 4th
Ecoya	7.2% → 8.1%	11%Jul 2026	5.8%Dec 2025	5th
Jo Malone	3.9% → 4.3%	4.3%Sep 2026	2.8%Nov 2025	6th
Circa	3.2% → 2.4%	3.2%Oct 2025	2.3%Jan 2026	7th
Palm Beach Collection	3.2% → 2.4%	3.3%Apr 2026	2.2%Jul 2026	8th
Peppermint Grove	1.7% → 1.9%	2.2%Apr 2026	1.5%Nov 2025	9th
Aesop	1.2% → 1.5%	1.7%Feb 2026	1%Nov 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, Glasshouse Fragrances’ share of searches among candle and home fragrance brands in Australia decreased from 36.3% to 33.1%.
Across the 12 months ending September 2026, Dusk’s share of searches among candle and home fragrance brands in Australia increased from 19.8% to 22.1%.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia increased from 7.2% to 12.1%.
Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia decreased from 16.2% to 12.1%.
Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in Australia increased from 7.2% to 8.1%.
Across the 12 months ending September 2026, Circa’s share of searches among candle and home fragrance brands in Australia decreased from 3.2% to 2.4%.
Across the 12 months ending September 2026, Palm Beach Collection’s share of searches among candle and home fragrance brands in Australia decreased from 3.2% to 2.4%.
Across the 12 months ending September 2026, Glasshouse Fragrances’ share of searches among candle and home fragrance brands in Australia peaked at 38.6% in November 2025 and was lowest at 25.6% in January 2026.
Across the 12 months ending September 2026, Dusk’s share of searches among candle and home fragrance brands in Australia peaked at 23.9% in December 2025 and was lowest at 17.1% in January 2026.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia peaked at 21% in January 2026 and was lowest at 6.3% in November 2025.
Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia peaked at 19.7% in March 2026 and was lowest at 11% in July 2026.
Across the 12 months ending September 2026, Ecoya’s share of searches among candle and home fragrance brands in Australia peaked at 11% in July 2026 and was lowest at 5.8% in December 2025.
Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia peaked at 4.3% in September 2026 and was lowest at 2.8% in November 2025.
Across the 12 months ending September 2026, Palm Beach Collection’s share of searches among candle and home fragrance brands in Australia peaked at 3.3% in April 2026 and was lowest at 2.2% in July 2026.
Across the 12 months ending September 2026, Diptyque rose from 4th to 3rd among candle and home fragrance brands in Australia.
Across the 12 months ending September 2026, Maison Balzac fell from 3rd to 4th among candle and home fragrance brands in Australia.
Across the 12 months ending September 2026, Jo Malone, Peppermint Grove and Aesop held steady: their share of searches among candle and home fragrance brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia candle and home fragrance brands in September 2026?

8 changes

In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%.
In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%.
In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%.
In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%.
In September 2026, Ecoya lost share of searches among candle and home fragrance brands in Australia, from 8.8% to 8.1%.
Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Circa in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Palm Beach Collection in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted for candle and home fragrance brands?

10 search terms

Each brand's share of searches among candle and home fragrance brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.