Dior Beauty vs Jo Malone:Which is more popular?
In September 2026, Dior Beauty and Jo Malone were level in searches among fragrance brands in Australia, with an estimated 18.1K branded searches each, at 7.3% of the total each. When we asked ChatGPT and Google AI Overviews about fragrance brands, Dior Beauty and Jo Malone each appeared in one of the four answers.
Who do people search for more?
Dior Beauty and Jo Malone are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dior Beauty and Jo Malone were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burberry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fragrance brands
4 answers
Asked ChatGPT
“What are the best perfume brands in Australia?”
Asked ChatGPT
“Which women's perfume is most popular in Australia?”
Asked ChatGPT
“What's a good long-lasting perfume?”
Searched Google, AI Overview
“perfume”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best perfume”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dior Beauty or Jo Malone more popular in search?
This chart shows how often people search Google for Dior Beauty and Jo Malone by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Dior Beauty, Jo Malone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Yves Saint Laurent | Versace | Chanel | Burberry | Dior Beauty | Jo Malone | Prada | Tom Ford | KAYALI | Marc Jacobs | Gucci | Maison Francis Kurkdjian | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.7% | 8.5% | 8.5% | 6.9% | 6.9% | 8.5% | 6.9% | 6.9% | 4.6% | 4.6% | 3.8% | 3.1% | 1.6% | 1% |
| Nov 2025 | 10.7% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 10.7% | 5.9% | 5.9% | 7.2% | 5.9% | 3.9% | 2.1% | 1.4% | 1.3% |
| Dec 2025 | 9.9% | 12.2% | 9.9% | 9.9% | 8.1% | 6.7% | 9.9% | 6.7% | 5.4% | 4.4% | 6.7% | 4.4% | 2.4% | 1.7% | 1.5% |
| Jan 2026 | 12.6% | 12.6% | 8.4% | 10.3% | 6.9% | 8.4% | 8.4% | 5.6% | 6.9% | 4.6% | 5.6% | 3.8% | 3.1% | 1.5% | 1.2% |
| Feb 2026 | 13.7% | 11.2% | 9.1% | 9.1% | 7.5% | 9.1% | 7.5% | 6.1% | 6.1% | 5% | 6.1% | 4.1% | 2.7% | 1.4% | 1.1% |
| Mar 2026 | 15.6% | 12.8% | 8.5% | 8.5% | 7% | 7% | 8.5% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 14.8% | 12.1% | 8.1% | 9.9% | 6.6% | 8.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.9% | 1.4% | 1% |
| May 2026 | 13.2% | 13.2% | 8.8% | 10.8% | 7.2% | 7.2% | 8.8% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 1.8% | 1.1% |
| Jun 2026 | 15.5% | 12.7% | 8.5% | 10.3% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.6% | 4.6% | 3.8% | 2.5% | 1.6% | 1.1% |
| Jul 2026 | 13.9% | 13.9% | 9.3% | 9.3% | 7.6% | 7.6% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 3.4% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 14.2% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 7.8% | 6.4% | 7.8% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 0.93% |
| Sep 2026 | 16.4% | 13.4% | 11% | 9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 4% | 4% | 3.3% | 2.2% | 1.8% | 0.93% |
How has the Dior Beauty and Jo Malone comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dior Beauty took it in February 2026, Jo Malone took it in March 2026.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in Australia moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in Australia moved from 8.5% to 7.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia fragrance brands in September 2026?
1 change
Estimated monthly branded searches for Dior Beauty in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dior Beauty’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
1 branded search term
- dior perfume
Jo Malone
1 branded search term
- jo malone
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