Diptyque vs Jo Malone:Which is more popular?
In September 2026, Diptyque had more branded searches than Jo Malone among candle and home fragrance brands in Australia. Diptyque had about 8,100 branded searches, while Jo Malone had 2,900. Diptyque made up 12.1% of all candle and home fragrance brand searches we track, and Jo Malone accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, neither Diptyque nor Jo Malone appeared in any of the five answers.
Who do people search for more?
Diptyque, about 3 searches for every 1 for Jo Malone
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top candle and home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Diptyque nor Jo Malone showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle and home fragrance brands
5 answers
Asked ChatGPT
“Which candle brand should I buy in Australia?”
Asked ChatGPT
“What are the best candle brands in Australia?”
Asked ChatGPT
“Which candles make a good gift?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“scented candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Diptyque or Jo Malone more popular in search?
This chart shows how often people search Google for Diptyque and Jo Malone by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Diptyque, Jo Malone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glasshouse Fragrances | Dusk | Diptyque | Maison Balzac | Ecoya | Jo Malone | Circa | Palm Beach Collection | Peppermint Grove | Aesop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 19.8% | 7.2% | 16.2% | 7.2% | 3.9% | 3.2% | 3.2% | 1.7% | 1.2% |
| Nov 2025 | 38.6% | 17.3% | 6.3% | 17.3% | 9.5% | 2.8% | 2.8% | 2.8% | 1.5% | 1% |
| Dec 2025 | 35.6% | 23.9% | 7.1% | 16% | 5.8% | 3.2% | 2.6% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 25.6% | 17.1% | 21% | 17.1% | 7.7% | 3.4% | 2.3% | 2.7% | 1.8% | 1.2% |
| Feb 2026 | 28.4% | 19% | 12.7% | 19% | 8.4% | 3.6% | 2.5% | 3.1% | 1.7% | 1.7% |
| Mar 2026 | 29.5% | 19.7% | 10.8% | 19.7% | 8.8% | 3.1% | 2.6% | 2.6% | 1.6% | 1.4% |
| Apr 2026 | 31.3% | 20.9% | 11.4% | 14% | 9.3% | 3.3% | 2.8% | 3.3% | 2.2% | 1.5% |
| May 2026 | 32.1% | 21.4% | 11.7% | 14.3% | 7.8% | 4.2% | 2.3% | 2.7% | 1.9% | 1.4% |
| Jun 2026 | 33% | 18% | 14.7% | 14.7% | 8% | 3.6% | 2.4% | 2.4% | 1.9% | 1.3% |
| Jul 2026 | 30.2% | 20.1% | 16.5% | 11% | 11% | 3.3% | 2.6% | 2.2% | 1.8% | 1.4% |
| Aug 2026 | 29.8% | 19.8% | 13.3% | 16.2% | 8.8% | 3.9% | 2.5% | 2.5% | 1.7% | 1.3% |
| Sep 2026 | 33.1% | 22.1% | 12.1% | 12.1% | 8.1% | 4.3% | 2.4% | 2.4% | 1.9% | 1.5% |
Jo Malone sells other things too, so only its searches that name this product count here, like “jo malone candle”.
How has the Diptyque and Jo Malone comparison changed over the last 12 months?
3 findings
- Diptyque was ahead of Jo Malone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diptyque’s share of searches among candle and home fragrance brands in Australia moved from 7.2% to 12.1%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia candle and home fragrance brands in September 2026?
1 change
In September 2026, Diptyque lost share of searches among candle and home fragrance brands in Australia, from 13.3% to 12.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diptyque’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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