Brandwave

How popular isDove?

In September 2026, people searched for Dove by name about 33,400 times in Australia, a 40.3% increase from the previous year. These searches made up 4% of all Australia shampoo and haircare brand searches, placing Dove eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about shampoo and haircare brands, Dove did not appear in any of the answers.

Search and AI answers in September 2026

Dove is the eighth most searched of 15 competitors and not listed in any AI answer.

  1. KérastaseShare of searches 36.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OlaplexShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. RedkenShare of searches 8.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. MoroccanoilShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DoveShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top shampoo and haircare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Olaplex1st
  2. Redken2nd
  3. Kérastase3rd
  4. Pureology4th
  5. Kevin.Murphy5th
  6. OGX6th
  7. Davroe7th
  8. Moroccanoil–
  9. Head & Shoulders–
  10. Dove–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Olaplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davroe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Head & Shoulders0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo and haircare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which shampoo and haircare brands compete with Dove?

Dove against shampoo and haircare brands in Australia, by month

Share of searches by month for Kérastase, Olaplex, Redken, Moroccanoil, Head & Shoulders, Kevin.Murphy, OGX, Dove, Sukin, Davroe, Pantene, Pureology, TRESemmé. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseOlaplexRedkenMoroccanoilHead & ShouldersKevin.MurphyOGXDoveSukinDavroePantenePureologyTRESemméHerbal EssencesELEVEN Australia
Oct 202543.7%13.1%7.2%5.9%3.9%4.8%3.2%1.7%3.2%3.2%2.6%2.6%2.1%1.7%1.2%
Nov 202547.7%17.4%6.4%5.2%2.3%4.3%2.3%1.5%2.3%2.8%1.9%2.3%1.3%1%1.3%
Dec 202541.9%18.8%6.9%5.6%2.5%4.6%3%2%3%3%2%2.5%1.7%1.1%1.3%
Jan 202642%12.6%8.4%5.6%3.7%4.6%3.7%2.5%4.6%3.1%2.5%2.5%1.7%1.3%1.3%
Feb 202641.6%12.4%8.3%5.5%3.7%4.5%3.7%3%3.7%3.7%2.4%2.4%2%1.6%1.3%
Mar 202640.2%14.7%9.8%4.4%3.6%4.4%2.9%3.6%3.6%2.9%2.4%2.4%1.9%1.9%1.3%
Apr 202638.1%13.9%9.3%5.1%4.2%5.1%3.4%4.2%3.4%3.4%2.8%2.2%1.8%1.8%1.2%
May 202637.1%16.6%7.4%6.1%4%4.9%4%3.3%3.3%3.3%2.7%2.7%1.8%1.4%1.2%
Jun 202637.1%13.6%9.1%6.1%4%4.9%4%3.3%4%4%2.7%2.7%1.8%1.4%1.2%
Jul 202636.2%13.2%8.9%5.9%4%4.8%4.8%4%4%4%2.6%2.6%2.1%1.8%1.2%
Aug 202640.1%14.7%8%5.4%4.4%4.4%3.6%3.6%3.6%2.9%2.4%2.4%1.9%1.6%1.1%
Sep 202636.3%13.3%8.9%5.9%4.8%4.8%4.8%4%4%3.2%2.6%2.6%2.1%1.4%1.2%

  1. 1.Kérastase

    36.3%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.Olaplex

    13.3%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  3. 3.Redken

    8.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Moroccanoil

    5.9%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Head & Shoulders

    4.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Kevin.Murphy

    4.8%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.OGX

    4.8%

    Moved from 8th to 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  8. 8.Dove

    4%

    Moved from 7th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.Sukin

    4%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. 10.Davroe

    3.2%

    Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Pantene

    2.6%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  12. 12.Pureology

    2.6%

    Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  13. 13.TRESemmé

    2.1%

    Held 13th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Herbal Essences

    1.4%

    Held 14th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

  15. 15.ELEVEN Australia

    1.2%

    Held 15th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Sukin sells other things too, so only its searches that name this product count here, like “sukin shampoo”.

Compare popularity between Dove and its closest rivals

Every comparison with Dove

30 comparisons

How has branded search demand for Dove changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dove in Australia rose from 23.8K to 33.4K.
  • Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia increased from 1.7% to 4%.
  • Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia peaked at 4.2% in April 2026 and was lowest at 1.5% in November 2025.
  • Across the 12 months ending September 2026, Dove rose from 13th to 8th among shampoo and haircare brands in Australia.

How did search popularity change for Australia shampoo and haircare brands in September 2026?

6 changes

  1. In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches.

  2. In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%.

  3. In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%.

  4. In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%.

  5. In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%.

  6. Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026.

How are Dove’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dove body wash
  • dove deodorant
  • dove shampoo

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dove compete?

Dove is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shampoo and haircare brands8th of 154%Shown above
Deodorant brands2nd of 1118%Show ranking
Body wash and soap brands1st of 1034.5%Show ranking
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