Brandwave

How popular isRexona?

In September 2026, people searched for Rexona by name about 4,400 times in Australia, a 22.2% increase from the previous year. These searches made up 8% of all Australia deodorant brand searches, placing Rexona seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about deodorant brands, Rexona appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Rexona is the seventh most searched of 11 competitors and the third most recommended in AI answers.

  1. No PongShare of searches 22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DoveShare of searches 18%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. LynxShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MooGooShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. RexonaShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top deodorant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rexona was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rexona is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. No Pong1st
  2. MooGoo2nd
  3. Rexona3rd
  4. Nivea4th
  5. Mitchum5th
  6. Sukin6th
  7. Black Chicken6th
  8. Dove8th
  9. Lynx–
  10. Old Spice–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about deodorant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which deodorant brands compete with Rexona?

Rexona against deodorant brands in Australia, by month

Share of searches by month for No Pong, Dove, Lynx, MooGoo, Nivea, Old Spice, Rexona, Native, Mitchum. The figures are in the table below the chart.

View monthly share of searches table
MonthNo PongDoveLynxMooGooNiveaOld SpiceRexonaNativeMitchumSukinBlack Chicken
Oct 202532.2%14.4%11.7%6.3%7.8%7.8%7.8%5.2%3.5%1.9%1.3%
Nov 202534.5%15.4%12.6%6.9%6.9%6.9%6.9%4.6%2.5%1.7%1.4%
Dec 202531%13.8%17%6.1%7.5%9.2%6.1%4%2.7%1.5%1%
Jan 202635.6%15.9%10.6%7.1%7.1%5.7%7.1%4.7%3.1%2%1.2%
Feb 202635.9%13.1%10.7%7.1%8.7%5.8%7.1%5.8%2.6%1.7%1.4%
Mar 202634.6%12.6%12.6%6.9%8.4%6.9%6.9%5.5%2.5%1.7%1.4%
Apr 202632.3%14.4%11.8%7.8%7.8%7.8%6.3%6.3%2.2%1.9%1.3%
May 202630.3%13.5%11.1%9%9%9%7.4%5.9%2%1.5%1.2%
Jun 202629.4%16.1%10.7%10.7%7.2%8.7%8.7%3.8%2%1.4%1.2%
Jul 202626.2%17.5%11.7%9.5%9.5%7.8%7.8%5.2%2.2%1.9%0.84%
Aug 202627.7%15.2%12.4%12.4%8.2%8.2%6.7%4.5%2.4%1.3%0.9%
Sep 202622%18%14.7%12%9.8%8%8%2.9%2.4%1.3%1.1%

  1. 1.No Pong

    22%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -5.8 points.

  2. 2.Dove

    18%

    Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  3. 3.Lynx

    14.7%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.3 points.

  4. 4.MooGoo

    12%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Nivea

    9.8%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  6. 6.Old Spice

    8%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Rexona

    8%

    Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  8. 8.Native

    2.9%

    Held 8th. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.6 points.

  9. 9.Mitchum

    2.4%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Sukin

    1.3%

    Held 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Black Chicken

    1.1%

    Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.

Sukin sells other things too, so only its searches that name this product count here, like “sukin deodorant”.

Compare popularity between Rexona and its closest rivals

Every comparison with Rexona

10 comparisons

How has branded search demand for Rexona changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rexona in Australia rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Rexona’s share of searches among deodorant brands in Australia peaked at 8.7% in June 2026 and was lowest at 6.1% in December 2025.
  • Across the 12 months ending September 2026, Rexona fell from 6th to 7th among deodorant brands in Australia.

How did search popularity change for Australia deodorant brands in September 2026?

6 changes

  1. In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%.

  2. In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%.

  3. In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%.

  4. In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%.

  5. In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%.

  6. In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%.

How are Rexona’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rexona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rexona

How the Brand Demand Index is measured

Who owns Rexona?

Rexona is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Streets, TRESemmé and Weis, owned by the same company, in Australia.

Do you work for Rexona? To request corrections or removal please contact us via our support page and we will be happy to assist.

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