Deodorant brands in Australia:Which are most popular?

Name: Deodorant brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, No Pong was the most searched deodorant brand in Australia, accounting for 22% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, No Pong, MooGoo and Rexona were mentioned most often, in three of the five answers. No Pong was recommended most often, coming first in one out of four responses that gave a list.

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Top deodorant brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, no Pong, MooGoo and Rexona were mentioned most often, in three of the five answers. No Pong was recommended most often, coming first in one out of four answers that gave a list. MooGoo was second, and Rexona was third. Lynx, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
No Pong	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
MooGoo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Rexona	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Dove	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Nivea	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Mitchum	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Sukin	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Black Chicken	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lynx	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Old Spice	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Native	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deodorant brands

5 answers

Asked ChatGPT
“Which deodorant should I buy in Australia?”
1. 1Rexona
Asked ChatGPT
“What are the best deodorant brands in Australia?”
1. 1Rexona
2. 2Mitchum
3. 3No Pong
4. 4MooGoo
5. 5Dove
Asked ChatGPT
“What's the best natural deodorant that actually works?”
1. 1MooGoo
2. 2No Pong
3. 3Black Chicken
Searched Google, AI Overview
“deodorant”
1. 1Nivea
2. 2Rexona
Searched Google, AI Overview
“natural deodorant”
1. 1No Pong
2. 2MooGoo
3. 3Sukin

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which deodorant brands do people search for most?

This chart shows how often people search Google for each deodorant brand by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.

Share of searches among deodorant brands in Australia, by month

Month	No Pong	Dove	Lynx	MooGoo	Nivea	Old Spice	Rexona	Native	Mitchum	Sukin	Black Chicken
Oct 2025	32.2%	14.4%	11.7%	6.3%	7.8%	7.8%	7.8%	5.2%	3.5%	1.9%	1.3%
Nov 2025	34.5%	15.4%	12.6%	6.9%	6.9%	6.9%	6.9%	4.6%	2.5%	1.7%	1.4%
Dec 2025	31%	13.8%	17%	6.1%	7.5%	9.2%	6.1%	4%	2.7%	1.5%	1%
Jan 2026	35.6%	15.9%	10.6%	7.1%	7.1%	5.7%	7.1%	4.7%	3.1%	2%	1.2%
Feb 2026	35.9%	13.1%	10.7%	7.1%	8.7%	5.8%	7.1%	5.8%	2.6%	1.7%	1.4%
Mar 2026	34.6%	12.6%	12.6%	6.9%	8.4%	6.9%	6.9%	5.5%	2.5%	1.7%	1.4%
Apr 2026	32.3%	14.4%	11.8%	7.8%	7.8%	7.8%	6.3%	6.3%	2.2%	1.9%	1.3%
May 2026	30.3%	13.5%	11.1%	9%	9%	9%	7.4%	5.9%	2%	1.5%	1.2%
Jun 2026	29.4%	16.1%	10.7%	10.7%	7.2%	8.7%	8.7%	3.8%	2%	1.4%	1.2%
Jul 2026	26.2%	17.5%	11.7%	9.5%	9.5%	7.8%	7.8%	5.2%	2.2%	1.9%	0.84%
Aug 2026	27.7%	15.2%	12.4%	12.4%	8.2%	8.2%	6.7%	4.5%	2.4%	1.3%	0.9%
Sep 2026	22%	18%	14.7%	12%	9.8%	8%	8%	2.9%	2.4%	1.3%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	No Pong	22%	12.1K	-18.2%	-5.8 points
2, held 2nd	Dove Unilever	18%	9.9K	+22.2%	+2.8 points
3, held 3rd	Lynx Unilever	14.7%	8.1K	+22.7%	+2.3 points
4, held 4th	MooGoo	12%	6.6K	0%	-0.4 points
5, held 5th	Nivea	9.8%	5.4K	+22.7%	+1.6 points
6, held 6th	Old Spice Procter & Gamble	8%	4.4K	0%	-0.3 points
7, held 7th	Rexona Unilever	8%	4.4K	+22.2%	+1.2 points
8, held 8th	Native Procter & Gamble	2.9%	1.6K	-33.3%	-1.6 points
9, held 9th	Mitchum	2.4%	1.3K	0%	-0.1 points
10, held 10th	Sukin	1.3%	720	0%	0 points
11, held 11th	Black Chicken	1.1%	590	+22.9%	+0.2 points

1.No Pong
22%
Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -5.8 points.
2.Dove
18%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
3.Lynx
14.7%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.3 points.
4.MooGoo
12%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Nivea
9.8%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
6.Old Spice
8%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.Rexona
8%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
8.Native
2.9%
Held 8th. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.6 points.
9.Mitchum
2.4%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Sukin
1.3%
Held 10th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
11.Black Chicken
1.1%
Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share +0.2 points.

Sukin sells other things too, so only its searches that name this product count here, like “sukin deodorant”.

Which brand is most popular in search among deodorant brands in Australia?

11 brands

In September 2026, No Pong was the most searched among deodorant brands in Australia, with an estimated 12.1K branded searches, 22% of all searches for the 11 we track. Dove is in 2nd place, 4 percentage points behind at 18%.

Australia deodorant brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
No Pong	32.2% → 22%	35.9%Feb 2026	22%Sep 2026	1st
Dove	14.4% → 18%	18%Sep 2026	12.6%Mar 2026	2nd
Lynx	11.7% → 14.7%	17%Dec 2025	10.6%Jan 2026	3rd
MooGoo	6.3% → 12%	12.4%Aug 2026	6.1%Dec 2025	7th → 4th
Nivea	7.8% → 9.8%	9.8%Sep 2026	6.9%Nov 2025	4th → 5th
Old Spice	7.8% → 8%	9.2%Dec 2025	5.7%Jan 2026	5th → 6th
Rexona	7.8% → 8%	8.7%Jun 2026	6.1%Dec 2025	6th → 7th
Native	5.2% → 2.9%	6.3%Apr 2026	2.9%Sep 2026	8th
Mitchum	3.5% → 2.4%	3.5%Oct 2025	2%Jun 2026	9th
Sukin	1.9% → 1.3%	2%Jan 2026	1.3%Sep 2026	10th
Black Chicken	1.3% → 1.1%	1.4%Feb 2026	0.84%Jul 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia decreased from 32.2% to 22%.
Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia increased from 14.4% to 18%.
Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia increased from 11.7% to 14.7%.
Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia increased from 6.3% to 12%.
Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia increased from 7.8% to 9.8%.
Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia decreased from 5.2% to 2.9%.
Across the 12 months ending September 2026, Mitchum’s share of searches among deodorant brands in Australia decreased from 3.5% to 2.4%.
Across the 12 months ending September 2026, Sukin’s share of searches among deodorant brands in Australia decreased from 1.9% to 1.3%.
Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia peaked at 35.9% in February 2026 and was lowest at 22% in September 2026.
Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia peaked at 18% in September 2026 and was lowest at 12.6% in March 2026.
Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in Australia peaked at 17% in December 2025 and was lowest at 10.6% in January 2026.
Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia peaked at 12.4% in August 2026 and was lowest at 6.1% in December 2025.
Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia peaked at 9.8% in September 2026 and was lowest at 6.9% in November 2025.
Across the 12 months ending September 2026, Old Spice’s share of searches among deodorant brands in Australia peaked at 9.2% in December 2025 and was lowest at 5.7% in January 2026.
Across the 12 months ending September 2026, Rexona’s share of searches among deodorant brands in Australia peaked at 8.7% in June 2026 and was lowest at 6.1% in December 2025.
Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in Australia peaked at 6.3% in April 2026 and was lowest at 2.9% in September 2026.
Across the 12 months ending September 2026, Mitchum’s share of searches among deodorant brands in Australia peaked at 3.5% in October 2025 and was lowest at 2% in June 2026.
Across the 12 months ending September 2026, MooGoo rose from 7th to 4th among deodorant brands in Australia.
Across the 12 months ending September 2026, Nivea fell from 4th to 5th among deodorant brands in Australia.
Across the 12 months ending September 2026, Old Spice fell from 5th to 6th among deodorant brands in Australia.
Across the 12 months ending September 2026, Rexona fell from 6th to 7th among deodorant brands in Australia.
Across the 12 months ending September 2026, Black Chicken held steady: its share of searches among deodorant brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia deodorant brands in September 2026?

8 changes

In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%.
In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%.
In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%.
In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%.
In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%.
In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%.
Estimated monthly branded searches for MooGoo in Australia rose 127.6% over 12 measured months, from 2.9K to 6.6K in September 2026.
Estimated monthly branded searches for Old Spice in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are branded searches counted for deodorant brands?

11 search terms

Each brand's share of searches among deodorant brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.