Dove vs Nivea:Which is more popular?
In September 2026, Dove had more branded searches than Nivea among deodorant brands in Australia. Dove had about 9,900 branded searches, while Nivea had 5,400. Dove made up 18% of all deodorant brand searches we track, and Nivea accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about deodorant brands, Dove and Nivea each appeared in one of the five answers. Dove and Nivea were each mentioned first in one of the two answers that named either.
Who do people search for more?
Dove, about 83% more searches than Nivea
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Dove vs Nivea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove and Nivea were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant brands
5 answers
Asked ChatGPT
“Which deodorant should I buy in Australia?”
Asked ChatGPT
“What are the best deodorant brands in Australia?”
Asked ChatGPT
“What's the best natural deodorant that actually works?”
Searched Google, AI Overview
“deodorant”
Searched Google, AI Overview
“natural deodorant”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dove or Nivea more popular in search?
This chart shows how often people search Google for Dove and Nivea by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.
Share of searches by month for Dove, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | No Pong | Dove | Lynx | MooGoo | Nivea | Old Spice | Rexona | Native | Mitchum | Sukin | Black Chicken |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 14.4% | 11.7% | 6.3% | 7.8% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% | 1.3% |
| Nov 2025 | 34.5% | 15.4% | 12.6% | 6.9% | 6.9% | 6.9% | 6.9% | 4.6% | 2.5% | 1.7% | 1.4% |
| Dec 2025 | 31% | 13.8% | 17% | 6.1% | 7.5% | 9.2% | 6.1% | 4% | 2.7% | 1.5% | 1% |
| Jan 2026 | 35.6% | 15.9% | 10.6% | 7.1% | 7.1% | 5.7% | 7.1% | 4.7% | 3.1% | 2% | 1.2% |
| Feb 2026 | 35.9% | 13.1% | 10.7% | 7.1% | 8.7% | 5.8% | 7.1% | 5.8% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 34.6% | 12.6% | 12.6% | 6.9% | 8.4% | 6.9% | 6.9% | 5.5% | 2.5% | 1.7% | 1.4% |
| Apr 2026 | 32.3% | 14.4% | 11.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 2.2% | 1.9% | 1.3% |
| May 2026 | 30.3% | 13.5% | 11.1% | 9% | 9% | 9% | 7.4% | 5.9% | 2% | 1.5% | 1.2% |
| Jun 2026 | 29.4% | 16.1% | 10.7% | 10.7% | 7.2% | 8.7% | 8.7% | 3.8% | 2% | 1.4% | 1.2% |
| Jul 2026 | 26.2% | 17.5% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 5.2% | 2.2% | 1.9% | 0.84% |
| Aug 2026 | 27.7% | 15.2% | 12.4% | 12.4% | 8.2% | 8.2% | 6.7% | 4.5% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 22% | 18% | 14.7% | 12% | 9.8% | 8% | 8% | 2.9% | 2.4% | 1.3% | 1.1% |
How has the Dove and Nivea comparison changed over the last 12 months?
3 findings
- Dove was ahead of Nivea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia moved from 14.4% to 18%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia moved from 7.8% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for Australia deodorant brands in September 2026?
2 changes
In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%.
In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dove’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among deodorant brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.