Brandwave

Nivea vs No Pong:Which is more popular?

In September 2026, No Pong had more branded searches than Nivea among deodorant brands in Australia. No Pong had about 12,100 branded searches, while Nivea had 5,400. No Pong made up 22% of all deodorant brand searches we track, and Nivea accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about deodorant brands, No Pong appeared in three of the five answers and Nivea in one. No Pong was mentioned before Nivea in three out of four answers.

Among deodorant brands in Australia in September 2026

Who do people search for more?

No Pong, about 2 searches for every 1 for Nivea

No Pong 12.1K searchesNivea 5.4K searches

Who does AI mention more?

No Pong, mentioned in 3 of 5 answers, Nivea in 1

No Pong in 3 of 5Nivea in 1 of 5

Who does AI recommend more?

No Pong, named ahead of Nivea in 3 of 4 answers

No Pong first in 3Nivea first in 1

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Top deodorant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, no Pong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. No Pong was listed before Nivea in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. No Pong1st
  2. MooGoo2nd
  3. Rexona3rd
  4. Nivea4th
  5. Mitchum5th
  6. Sukin6th
  7. Black Chicken6th
  8. Dove8th
  9. Lynx–
  10. Old Spice–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about deodorant brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Nivea or No Pong more popular in search?

This chart shows how often people search Google for Nivea and No Pong by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.

Nivea and No Pong among deodorant brands in Australia, by month

Share of searches by month for No Pong, Nivea. The figures are in the table below the chart.

View monthly share of searches table
MonthNo PongDoveLynxMooGooNiveaOld SpiceRexonaNativeMitchumSukinBlack Chicken
Oct 202532.2%14.4%11.7%6.3%7.8%7.8%7.8%5.2%3.5%1.9%1.3%
Nov 202534.5%15.4%12.6%6.9%6.9%6.9%6.9%4.6%2.5%1.7%1.4%
Dec 202531%13.8%17%6.1%7.5%9.2%6.1%4%2.7%1.5%1%
Jan 202635.6%15.9%10.6%7.1%7.1%5.7%7.1%4.7%3.1%2%1.2%
Feb 202635.9%13.1%10.7%7.1%8.7%5.8%7.1%5.8%2.6%1.7%1.4%
Mar 202634.6%12.6%12.6%6.9%8.4%6.9%6.9%5.5%2.5%1.7%1.4%
Apr 202632.3%14.4%11.8%7.8%7.8%7.8%6.3%6.3%2.2%1.9%1.3%
May 202630.3%13.5%11.1%9%9%9%7.4%5.9%2%1.5%1.2%
Jun 202629.4%16.1%10.7%10.7%7.2%8.7%8.7%3.8%2%1.4%1.2%
Jul 202626.2%17.5%11.7%9.5%9.5%7.8%7.8%5.2%2.2%1.9%0.84%
Aug 202627.7%15.2%12.4%12.4%8.2%8.2%6.7%4.5%2.4%1.3%0.9%
Sep 202622%18%14.7%12%9.8%8%8%2.9%2.4%1.3%1.1%

How has the Nivea and No Pong comparison changed over the last 12 months?

3 findings
  • No Pong was ahead of Nivea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in Australia moved from 7.8% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 12 months ending September 2026, No Pong’s share of searches among deodorant brands in Australia moved from 32.2% to 22%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for Australia deodorant brands in September 2026?

2 changes
  1. In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%.

  2. In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nivea’s and No Pong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nivea

1 branded search term

  • nivea deodorant

No Pong

1 branded search term

  • no pong

How the Brand Demand Index is measured

Other head-to-heads among deodorant brands

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