Dove vs MooGoo:Which is more popular?
In September 2026, Dove had more branded searches than MooGoo among deodorant brands in Australia. Dove had about 9,900 branded searches, while MooGoo had 6,600. Dove made up 18% of all deodorant brand searches we track, and MooGoo accounted for 12%. When we asked ChatGPT and Google AI Overviews about deodorant brands, MooGoo appeared in three of the five answers and Dove in one. MooGoo was mentioned before Dove in every answer that named either.
Who do people search for more?
Dove, about 50% more searches than MooGoo
Who does AI mention more?
MooGoo, mentioned in 3 of 5 answers, Dove in 1
Who does AI recommend more?
MooGoo, named ahead of Dove in 3 of 3 answers
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Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MooGoo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dove was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MooGoo was listed before Dove in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
No Pong3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MooGoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rexona3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nivea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sukin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Black Chicken1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lynx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Spice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deodorant brands
5 answers
Asked ChatGPT
“Which deodorant should I buy in Australia?”
Asked ChatGPT
“What are the best deodorant brands in Australia?”
Asked ChatGPT
“What's the best natural deodorant that actually works?”
Searched Google, AI Overview
“deodorant”
Searched Google, AI Overview
“natural deodorant”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dove or MooGoo more popular in search?
This chart shows how often people search Google for Dove and MooGoo by name. Each line represents a brand's share of searches for all 11 deodorant brands we track, month by month, from searches in Australia.
Share of searches by month for Dove, MooGoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | No Pong | Dove | Lynx | MooGoo | Nivea | Old Spice | Rexona | Native | Mitchum | Sukin | Black Chicken |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 14.4% | 11.7% | 6.3% | 7.8% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% | 1.3% |
| Nov 2025 | 34.5% | 15.4% | 12.6% | 6.9% | 6.9% | 6.9% | 6.9% | 4.6% | 2.5% | 1.7% | 1.4% |
| Dec 2025 | 31% | 13.8% | 17% | 6.1% | 7.5% | 9.2% | 6.1% | 4% | 2.7% | 1.5% | 1% |
| Jan 2026 | 35.6% | 15.9% | 10.6% | 7.1% | 7.1% | 5.7% | 7.1% | 4.7% | 3.1% | 2% | 1.2% |
| Feb 2026 | 35.9% | 13.1% | 10.7% | 7.1% | 8.7% | 5.8% | 7.1% | 5.8% | 2.6% | 1.7% | 1.4% |
| Mar 2026 | 34.6% | 12.6% | 12.6% | 6.9% | 8.4% | 6.9% | 6.9% | 5.5% | 2.5% | 1.7% | 1.4% |
| Apr 2026 | 32.3% | 14.4% | 11.8% | 7.8% | 7.8% | 7.8% | 6.3% | 6.3% | 2.2% | 1.9% | 1.3% |
| May 2026 | 30.3% | 13.5% | 11.1% | 9% | 9% | 9% | 7.4% | 5.9% | 2% | 1.5% | 1.2% |
| Jun 2026 | 29.4% | 16.1% | 10.7% | 10.7% | 7.2% | 8.7% | 8.7% | 3.8% | 2% | 1.4% | 1.2% |
| Jul 2026 | 26.2% | 17.5% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 5.2% | 2.2% | 1.9% | 0.84% |
| Aug 2026 | 27.7% | 15.2% | 12.4% | 12.4% | 8.2% | 8.2% | 6.7% | 4.5% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 22% | 18% | 14.7% | 12% | 9.8% | 8% | 8% | 2.9% | 2.4% | 1.3% | 1.1% |
How has the Dove and MooGoo comparison changed over the last 12 months?
3 findings
- Dove was ahead of MooGoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia moved from 14.4% to 18%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, MooGoo’s share of searches among deodorant brands in Australia moved from 6.3% to 12%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
How did search popularity change for Australia deodorant brands in September 2026?
2 changes
In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%.
Estimated monthly branded searches for MooGoo in Australia rose 127.6% over 12 measured months, from 2.9K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dove’s and MooGoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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