Body wash and soap brands in Australia:Which are most popular?

Name: Body wash and soap brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dove was the most searched body wash and soap brand in Australia, accounting for 34.5% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Dove was mentioned most often, in two of the three answers.

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Dove was mentioned most often, in two of the three answers. Dettol, which ranked fourth in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Dove	Named in 2 of 3 ChatGPT answers	2 of 3
Palmolive	Named in 1 of 3 ChatGPT answers	1 of 3
Aesop	Named in 1 of 3 ChatGPT answers	1 of 3
QV Skincare	Named in 1 of 3 ChatGPT answers	1 of 3
Sukin	Named in 1 of 3 ChatGPT answers	1 of 3
Dettol	Named in 0 of 3 ChatGPT answers	0 of 3
Radox	Named in 0 of 3 ChatGPT answers	0 of 3
Nivea	Named in 0 of 3 ChatGPT answers	0 of 3
Protex	Named in 0 of 3 ChatGPT answers	0 of 3
Lux	Named in 0 of 3 ChatGPT answers	0 of 3

Dove2 of 3Named in 2 of 3 ChatGPT answers
Palmolive1 of 3Named in 1 of 3 ChatGPT answers
Aesop1 of 3Named in 1 of 3 ChatGPT answers
QV Skincare1 of 3Named in 1 of 3 ChatGPT answers
Sukin1 of 3Named in 1 of 3 ChatGPT answers
Dettol0 of 3Named in 0 of 3 ChatGPT answers
Radox0 of 3Named in 0 of 3 ChatGPT answers
Nivea0 of 3Named in 0 of 3 ChatGPT answers
Protex0 of 3Named in 0 of 3 ChatGPT answers
Lux0 of 3Named in 0 of 3 ChatGPT answers

See every answer about body wash and soap brands

3 answers

Asked ChatGPT
“Which body wash should I buy in Australia?”
1. 1Dove
Asked ChatGPT
“What are the best body wash brands in Australia?”
1. 1QV Skincare
2. 2Dove
3. 3Palmolive
4. 4Aesop
5. 5Sukin
Asked ChatGPT
“What's the best body wash for sensitive skin?”
Searched Google, AI Overview
“body wash”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hand wash”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which body wash and soap brands do people search for most?

This chart shows how often people search Google for each body wash and soap brand by name. Each line represents a brand's share of searches for all ten body wash and soap brands we track, month by month, from searches in Australia.

Share of searches among body wash and soap brands in Australia, by month

Month	Dove	Palmolive	Aesop	Dettol	QV Skincare	Sukin	Radox	Nivea	Protex	Lux
Oct 2025	37%	16.5%	11%	9%	9%	6%	4%	3.2%	2.5%	1.8%
Nov 2025	36.5%	13.3%	13.3%	10.9%	8.9%	7.2%	3.2%	2.5%	2.5%	1.8%
Dec 2025	30.4%	13.6%	20.3%	11%	7.3%	7.3%	3.3%	2.5%	2.5%	1.8%
Jan 2026	36.8%	16.4%	10.9%	9%	9%	7.2%	3.2%	3.2%	2.5%	1.8%
Feb 2026	34.2%	18.6%	10.2%	10.2%	8.2%	6.8%	3.7%	3.7%	2.8%	1.7%
Mar 2026	34.4%	18.8%	10.2%	10.2%	8.4%	6.7%	3.7%	3%	3%	1.4%
Apr 2026	30.5%	20.4%	11.1%	9.1%	9.1%	7.3%	4.8%	3.3%	2.5%	1.8%
May 2026	37.5%	16.7%	11.2%	7.4%	7.4%	7.4%	4.8%	3.3%	2.5%	1.8%
Jun 2026	41.1%	15%	10%	6.6%	8.2%	6.6%	4.3%	3.6%	3%	1.6%
Jul 2026	36.7%	16.4%	8.9%	8.9%	8.9%	8.9%	3.9%	3.2%	2.6%	1.5%
Aug 2026	32%	17.5%	11.7%	9.5%	9.5%	7.8%	4.1%	3.5%	2.8%	1.6%
Sep 2026	34.5%	18.9%	10.3%	10.3%	8.4%	6.9%	3.6%	3%	2.5%	1.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	34.5%	18.1K	+22.3%	+2.5 points
2, held 2nd	Palmolive	18.9%	9.9K	+22.2%	+1.3 points
3, held 3rd	Aesop	10.3%	5.4K	0%	-1.4 points
4, held 4th	Dettol Reckitt	10.3%	5.4K	+22.7%	+0.8 points
5, held 5th	QV Skincare	8.4%	4.4K	0%	-1.1 points
6, held 6th	Sukin	6.9%	3.6K	0%	-0.9 points
7, held 7th	Radox	3.6%	1.9K	0%	-0.5 points
8, held 8th	Nivea	3%	1.6K	0%	-0.4 points
9, held 9th	Protex	2.5%	1.3K	0%	-0.3 points
10, held 10th	Lux Unilever	1.7%	880	+22.2%	+0.1 points

1.Dove
34.5%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.5 points.
2.Palmolive
18.9%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
3.Aesop
10.3%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -1.4 points.
4.Dettol
10.3%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
5.QV Skincare
8.4%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.Sukin
6.9%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.9 points.
7.Radox
3.6%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.Nivea
3%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.Protex
2.5%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.Lux
1.7%
Held 10th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Aesop, QV Skincare and Sukin sell other things too, so only their searches that name this product count here, like “aesop hand wash”.

Which brand is most popular in search among body wash and soap brands in Australia?

10 brands

In September 2026, Dove was the most searched among body wash and soap brands in Australia, with an estimated 18.1K branded searches, 34.5% of all searches for the ten we track. Palmolive is in 2nd place, 15.6 percentage points behind at 18.9%.

Australia body wash and soap brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dove	37% → 34.5%	41.1%Jun 2026	30.4%Dec 2025	1st
Palmolive	16.5% → 18.9%	20.4%Apr 2026	13.3%Nov 2025	2nd
Aesop	11% → 10.3%	20.3%Dec 2025	8.9%Jul 2026	3rd
Dettol	9% → 10.3%	11%Dec 2025	6.6%Jun 2026	4th
QV Skincare	9% → 8.4%	9.5%Aug 2026	7.3%Dec 2025	5th
Sukin	6% → 6.9%	8.9%Jul 2026	6%Oct 2025	6th
Radox	4% → 3.6%	4.8%May 2026	3.2%Nov 2025	7th
Nivea	3.2% → 3%	3.7%Feb 2026	2.5%Nov 2025	8th
Protex	2.5%	3%Mar 2026	2.5%Nov 2025	9th
Lux	1.8% → 1.7%	1.8%May 2026	1.4%Mar 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia decreased from 37% to 34.5%.
Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in Australia increased from 16.5% to 18.9%.
Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia decreased from 11% to 10.3%.
Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in Australia increased from 9% to 10.3%.
Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia decreased from 9% to 8.4%.
Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia increased from 6% to 6.9%.
Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia peaked at 41.1% in June 2026 and was lowest at 30.4% in December 2025.
Across the 12 months ending September 2026, Palmolive’s share of searches among body wash and soap brands in Australia peaked at 20.4% in April 2026 and was lowest at 13.3% in November 2025.
Across the 12 months ending September 2026, Aesop’s share of searches among body wash and soap brands in Australia peaked at 20.3% in December 2025 and was lowest at 8.9% in July 2026.
Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in Australia peaked at 11% in December 2025 and was lowest at 6.6% in June 2026.
Across the 12 months ending September 2026, QV Skincare’s share of searches among body wash and soap brands in Australia peaked at 9.5% in August 2026 and was lowest at 7.3% in December 2025.
Across the 12 months ending September 2026, Sukin’s share of searches among body wash and soap brands in Australia peaked at 8.9% in July 2026 and was lowest at 6% in October 2025.
Across the 12 months ending September 2026, Radox’s share of searches among body wash and soap brands in Australia peaked at 4.8% in May 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Nivea’s share of searches among body wash and soap brands in Australia peaked at 3.7% in February 2026 and was lowest at 2.5% in November 2025.
Across the 12 months ending September 2026, Radox, Nivea, Protex and Lux held steady: their share of searches among body wash and soap brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia body wash and soap brands in September 2026?

8 changes

In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%.
In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%.
In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%.
In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%.
In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%.
In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%.
Estimated monthly branded searches for Protex in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Nivea in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted for body wash and soap brands?

10 search terms

Each brand's share of searches among body wash and soap brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.