Brandwave

Dove vs QV Skincare:Which is more popular?

In September 2026, Dove had more branded searches than QV Skincare among body wash and soap brands in Australia. Dove had about 18,100 branded searches, while QV Skincare had 4,400. Dove made up 34.5% of all body wash and soap brand searches we track, and QV Skincare accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Dove appeared in two of the three answers and QV Skincare in one.

Among body wash and soap brands in Australia in September 2026

Who do people search for more?

Dove, about 4 searches for every 1 for QV Skincare

Dove 18.1K searchesQV Skincare 4.4K searches

Who does AI mention more?

Dove, mentioned in 2 of 3 answers, QV Skincare in 1

Dove in 2 of 3QV Skincare in 1 of 3

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Dove was mentioned in two out of three: in two of the three ChatGPT answers. QV Skincare was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove2 of 3Named in 2 of 3 ChatGPT answers
  • Palmolive1 of 3Named in 1 of 3 ChatGPT answers
  • Aesop1 of 3Named in 1 of 3 ChatGPT answers
  • QV Skincare1 of 3Named in 1 of 3 ChatGPT answers
  • Sukin1 of 3Named in 1 of 3 ChatGPT answers
  • Dettol0 of 3Named in 0 of 3 ChatGPT answers
  • Radox0 of 3Named in 0 of 3 ChatGPT answers
  • Nivea0 of 3Named in 0 of 3 ChatGPT answers
  • Protex0 of 3Named in 0 of 3 ChatGPT answers
  • Lux0 of 3Named in 0 of 3 ChatGPT answers

See every answer about body wash and soap brands

3 answers

  • Asked ChatGPT

    “Which body wash should I buy in Australia?”

    1. 1Dove

  • Asked ChatGPT

    “What are the best body wash brands in Australia?”

    1. 1QV Skincare
    2. 2Dove
    3. 3Palmolive
    4. 4Aesop
    5. 5Sukin

  • Asked ChatGPT

    “What's the best body wash for sensitive skin?”

    1. Searched Google, AI Overview

      “body wash”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “hand wash”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is Dove or QV Skincare more popular in search?

    This chart shows how often people search Google for Dove and QV Skincare by name. Each line represents a brand's share of searches for all ten body wash and soap brands we track, month by month, from searches in Australia.

    Dove and QV Skincare among body wash and soap brands in Australia, by month

    Share of searches by month for Dove, QV Skincare. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDovePalmoliveAesopDettolQV SkincareSukinRadoxNiveaProtexLux
    Oct 202537%16.5%11%9%9%6%4%3.2%2.5%1.8%
    Nov 202536.5%13.3%13.3%10.9%8.9%7.2%3.2%2.5%2.5%1.8%
    Dec 202530.4%13.6%20.3%11%7.3%7.3%3.3%2.5%2.5%1.8%
    Jan 202636.8%16.4%10.9%9%9%7.2%3.2%3.2%2.5%1.8%
    Feb 202634.2%18.6%10.2%10.2%8.2%6.8%3.7%3.7%2.8%1.7%
    Mar 202634.4%18.8%10.2%10.2%8.4%6.7%3.7%3%3%1.4%
    Apr 202630.5%20.4%11.1%9.1%9.1%7.3%4.8%3.3%2.5%1.8%
    May 202637.5%16.7%11.2%7.4%7.4%7.4%4.8%3.3%2.5%1.8%
    Jun 202641.1%15%10%6.6%8.2%6.6%4.3%3.6%3%1.6%
    Jul 202636.7%16.4%8.9%8.9%8.9%8.9%3.9%3.2%2.6%1.5%
    Aug 202632%17.5%11.7%9.5%9.5%7.8%4.1%3.5%2.8%1.6%
    Sep 202634.5%18.9%10.3%10.3%8.4%6.9%3.6%3%2.5%1.7%

    QV Skincare sells other things too, so only its searches that name this product count here, like “qv wash”.

    How has the Dove and QV Skincare comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia body wash and soap brands in September 2026?

    2 changes

    1. In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%.

    2. In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Dove’s and QV Skincare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Dove

    1 branded search term

    • dove body wash

    QV Skincare

    1 branded search term

    • qv wash

    How the Brand Demand Index is measured

    Other head-to-heads among body wash and soap brands

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