Brandwave

How popular isAGL?

In September 2026, people searched for AGL by name about 250,000 times in Australia, about the same as the previous year. These searches made up 19.3% of all Australia solar installer searches, placing AGL second out of seven installers. When we asked both ChatGPT and Google AI Overviews about solar installers, AGL did not appear in any of the answers.

Search and AI answers in September 2026

AGL is the second most searched of 7 competitors and not listed in any AI answer.

  1. SolahartShare of searches 23.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. AGLShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Arise SolarShare of searches 15.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. OriginShare of searches 15.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SolargainShare of searches 12.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd

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Top solar installers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AGL did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brightworks Solar1st
  2. Solahart2nd
  3. Solargain3rd
  4. AGL–
  5. Arise Solar–
  6. Origin–
  7. Sunboost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Solahart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brightworks Solar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solargain1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AGL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arise Solar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Origin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunboost0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar installers

4 answers

  • Asked ChatGPT

    “Who's the best solar installer in Australia?”

    1. 1Solahart
    2. 2Brightworks Solar
    3. 3Solargain

  • Asked ChatGPT

    “Which solar company is best for panels and a home battery?”

    1. 1Brightworks Solar
    2. 2Solahart

  • Asked ChatGPT

    “How do I choose a reliable solar installer?”

    1. Searched Google, AI Overview

      “solar panels”

      1. Searched Google, AI Overview

        “solar installation”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

      Which solar installers compete with AGL?

      AGL against solar installers in Australia, by month

      Share of searches by month for Solahart, AGL, Arise Solar, Origin, Solargain, Sunboost, Brightworks Solar. The figures are in the table below the chart.

      View monthly share of searches table
      MonthSolahartAGLArise SolarOriginSolargainSunboostBrightworks Solar
      Oct 202522.7%6.7%27.9%6.7%18.6%15%2.5%
      Nov 202521.7%4.3%32.6%6.4%17.8%14.3%2.9%
      Dec 202519.5%5.4%35.7%5.4%15.7%15.7%2.6%
      Jan 202624.2%7.2%29.6%7.2%16.2%13%2.6%
      Feb 202624.2%5.8%29.6%7.2%16.2%13%3.9%
      Mar 202624.4%5.9%29.9%7%16.2%13.3%3.2%
      Apr 202623.3%4.3%34.9%5.6%15.5%12.5%3.8%
      May 202632.6%6%26.5%6%14.5%11.5%2.9%
      Jun 202633.2%4.4%27.1%4.4%14.8%11.7%4.4%
      Jul 202635.5%3.9%23.7%4.7%15.8%12.5%3.9%
      Aug 202632.3%4.3%21.3%5.3%17.6%13.9%5.3%
      Sep 202623.5%19.3%15.5%15.5%12.8%10.2%3.2%

      1. 1.Solahart

        23.5%

        Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -8.7 points.

      2. 2.AGL

        19.3%

        Moved from 7th to 2nd. 3.6K estimated branded searches, +510.2% vs prior month. Share +14.9 points.

      3. 3.Arise Solar

        15.5%

        Moved from 2nd to 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -5.8 points.

      4. 4.Origin

        15.5%

        Moved from 6th to 4th. 2.9K estimated branded searches, +302.8% vs prior month. Share +10.2 points.

      5. 5.Solargain

        12.8%

        Moved from 3rd to 5th. 2.4K estimated branded searches, 0% vs prior month. Share -4.8 points.

      6. 6.Sunboost

        10.2%

        Moved from 4th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share -3.8 points.

      7. 7.Brightworks Solar

        3.2%

        Moved from 5th to 7th. 590 estimated branded searches, -18.1% vs prior month. Share -2.1 points.

      AGL sells other things too, so only its searches that name this product count here, like “agl solar”.

      Compare popularity between AGL and its closest rivals

      Every comparison with AGL

      16 comparisons

      How has branded search demand for AGL changed in Australia over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for AGL in Australia held steady, from 247K to 250K.
      • Across the 12 months ending September 2026, AGL’s share of searches among solar installers in Australia increased from 6.7% to 19.3%.
      • Across the 12 months ending September 2026, AGL’s share of searches among solar installers in Australia peaked at 19.3% in September 2026 and was lowest at 3.9% in July 2026.
      • Across the 12 months ending September 2026, AGL rose from 5th to 2nd among solar installers in Australia.

      How did search popularity change for Australia solar installers in September 2026?

      6 changes

      1. In September 2026, AGL overtook Arise Solar and 4 others to rank 2nd among solar installers in Australia, with 19.3% of the searches.

      2. In September 2026, Origin overtook Solargain and 2 others to rank 4th among solar installers in Australia, with 15.5% of the searches.

      3. In September 2026, Solahart lost share of searches among solar installers in Australia, from 32.3% to 23.5%.

      4. In September 2026, Arise Solar lost share of searches among solar installers in Australia, from 21.3% to 15.5%.

      5. In September 2026, Solargain lost share of searches among solar installers in Australia, from 17.6% to 12.8%.

      6. In September 2026, Sunboost lost share of searches among solar installers in Australia, from 13.9% to 10.2%.

      How are AGL’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using AGL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • agl
      • agl solar

      Do you work for AGL? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does AGL compete?

      AGL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Energy retailers1st of 1223.8%Show ranking
      Solar installers2nd of 719.3%Shown above
      Creator with pink hair and a pink jacket

      Is AGL your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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