AGL vs Origin:Which is more popular?
In September 2026, AGL and Origin were level in searches among energy retailers in Australia, with an estimated 246K branded searches each, at 23.8% of the total each. When we asked ChatGPT and Google AI Overviews about energy retailers, Origin appeared in four of the five answers and AGL in three. AGL and Origin were each mentioned first in two of the four answers.
Who do people search for more?
AGL and Origin are searched for about as often as each other.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top energy retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Origin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AGL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AGL and Origin were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GloBird Energy1st
OVO2nd
Origin3rd
AGL4th
Red Energy5th
1st Energy6th
Momentum Energy7th
EnergyAustralia8th
Alinta Energy9th
Powershop9th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy retailers
5 answers
Asked ChatGPT
“Which energy retailer should I switch to in Australia?”
Asked ChatGPT
“What are the best energy retailers in Australia?”
Asked ChatGPT
“What's the cheapest good electricity provider in Australia for a home with solar panels?”
Searched Google, AI Overview
“compare electricity”
Searched Google, AI Overview
“best energy provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is AGL or Origin more popular in search?
This chart shows how often people search Google for AGL and Origin by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.
Share of searches by month for AGL, Origin. The figures are in the table below the chart.
View monthly share of searches table
| Month | AGL | Origin | EnergyAustralia | Red Energy | GloBird Energy | Alinta Energy | 1st Energy | OVO | Lumo Energy | Amber | Momentum Energy | Powershop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21% | 17.2% | 11.5% | 5.2% | 6.3% | 0.69% | 2.8% | 2.8% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 22.9% | 22.9% | 18.8% | 10.3% | 5.6% | 6.9% | 0.75% | 2.5% | 2.5% | 2.5% | 2.5% | 1.7% |
| Dec 2025 | 24.1% | 24.1% | 16.2% | 10.8% | 4.8% | 7.2% | 0.65% | 2.7% | 2.7% | 3.2% | 2.2% | 1.4% |
| Jan 2026 | 20.6% | 25.2% | 16.9% | 11.2% | 6.2% | 7.6% | 0.83% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% |
| Feb 2026 | 21.6% | 26.5% | 14.5% | 11.8% | 6.5% | 6.5% | 0.71% | 2.9% | 2.4% | 2.9% | 1.9% | 1.6% |
| Mar 2026 | 23.5% | 23.5% | 15.8% | 10.5% | 7.1% | 7.1% | 0.77% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% |
| Apr 2026 | 22.2% | 22.2% | 14.9% | 10% | 10% | 6.7% | 0.89% | 3.7% | 2.5% | 3% | 2% | 2% |
| May 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.9% | 5.9% | 1.2% | 4% | 2.2% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 23.7% | 23.7% | 13% | 10.6% | 7.1% | 7.1% | 1.7% | 4.8% | 2.1% | 2.1% | 2.1% | 1.7% |
| Jul 2026 | 20.3% | 24.9% | 13.6% | 11.2% | 7.5% | 7.5% | 1.8% | 5% | 2.2% | 1.8% | 1.8% | 2.2% |
| Aug 2026 | 23.6% | 23.6% | 13% | 10.6% | 8.7% | 7.1% | 1.7% | 3.9% | 2.6% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 23.8% | 23.8% | 16% | 10.7% | 7.2% | 5.9% | 2.6% | 2.6% | 2.2% | 1.8% | 1.8% | 1.8% |
How has the AGL and Origin comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Origin took it in January 2026.
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia moved from 25.7% to 23.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia moved from 21% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for Australia energy retailers in September 2026?
1 change
Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AGL’s and Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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