Brandwave

How popular isAGL?

In September 2026, people searched for AGL by name about 246,000 times in Australia, about the same as the previous year. These searches made up 23.8% of all Australia energy retailer searches, placing AGL first out of 12 retailers. When we asked both ChatGPT and Google AI Overviews about energy retailers, AGL appeared in three of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

AGL is the most searched of 12 competitors and the fourth most recommended in AI answers.

  1. AGLShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. OriginShare of searches 23.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. EnergyAustraliaShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  4. Red EnergyShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. GloBird EnergyShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+7 more

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AGL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AGL is the fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which energy retailers compete with AGL?

AGL against energy retailers in Australia, by month

Share of searches by month for AGL, Origin, EnergyAustralia, Red Energy, GloBird Energy, Alinta Energy, 1st Energy, OVO, Lumo Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

  1. 1.AGL

    23.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Origin

    23.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.EnergyAustralia

    16%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3 points.

  4. 4.Red Energy

    10.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.GloBird Energy

    7.2%

    Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Alinta Energy

    5.9%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  7. 7.1st Energy

    2.6%

    Moved from 9th to 7th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.

  8. 8.OVO

    2.6%

    Moved from 7th to 8th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.

  9. 9.Lumo Energy

    2.2%

    Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  10. 10.Amber

    1.8%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Momentum Energy

    1.8%

    Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Powershop

    1.8%

    Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between AGL and its closest rivals

Every comparison with AGL

11 comparisons

How has branded search demand for AGL changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AGL in Australia held steady at 246K.
  • Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia decreased from 25.7% to 23.8%.
  • Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia peaked at 25.7% in October 2025 and was lowest at 20.3% in July 2026.

How did search popularity change for Australia energy retailers in September 2026?

6 changes

  1. In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.

  2. In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%.

  3. In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%.

  4. In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%.

  5. In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%.

  6. Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are AGL’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AGL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • agl

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How the Brand Demand Index is measured

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