Brandwave

AGL vs Momentum Energy:Which is more popular?

In September 2026, AGL had more branded searches than Momentum Energy among energy retailers in Australia. AGL had about 246,000 branded searches, while Momentum Energy had 18,100. AGL made up 23.8% of all energy retailer searches we track, and Momentum Energy accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about energy retailers, AGL appeared in three of the five answers and Momentum Energy in one. AGL was mentioned before Momentum Energy in two out of three answers that named either.

Among energy retailers in Australia in September 2026

Who do people search for more?

AGL, about 14 searches for every 1 for Momentum Energy

AGL 246K searchesMomentum Energy 18.1K searches

Who does AI mention more?

AGL, mentioned in 3 of 5 answers, Momentum Energy in 1

AGL in 3 of 5Momentum Energy in 1 of 5

Who does AI recommend more?

AGL, named ahead of Momentum Energy in 2 of 3 answers

AGL first in 2Momentum Energy first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AGL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Momentum Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AGL was listed before Momentum Energy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentum Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is AGL or Momentum Energy more popular in search?

This chart shows how often people search Google for AGL and Momentum Energy by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

AGL and Momentum Energy among energy retailers in Australia, by month

Share of searches by month for AGL, Momentum Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the AGL and Momentum Energy comparison changed over the last 12 months?

3 findings
  • AGL was ahead of Momentum Energy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia moved from 25.7% to 23.8%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Momentum Energy’s share of searches among energy retailers in Australia moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for Australia energy retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Momentum Energy in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AGL’s and Momentum Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AGL

1 branded search term

  • agl

Momentum Energy

1 branded search term

  • momentum energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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