Brandwave

Origin vs Red Energy:Which is more popular?

In September 2026, Origin had more branded searches than Red Energy among energy retailers in Australia. Origin had about 246,000 branded searches, while Red Energy had 110,000. Origin made up 23.8% of all energy retailer searches we track, and Red Energy accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about energy retailers, Origin appeared in four of the five answers and Red Energy in one. Origin was mentioned before Red Energy in three out of four answers.

Among energy retailers in Australia in September 2026

Who do people search for more?

Origin, about 2 searches for every 1 for Red Energy

Origin 246K searchesRed Energy 110K searches

Who does AI mention more?

Origin, mentioned in 4 of 5 answers, Red Energy in 1

Origin in 4 of 5Red Energy in 1 of 5

Who does AI recommend more?

Origin, named ahead of Red Energy in 3 of 4 answers

Origin first in 3Red Energy first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Origin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Red Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Origin was listed before Red Energy in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Origin or Red Energy more popular in search?

This chart shows how often people search Google for Origin and Red Energy by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

Origin and Red Energy among energy retailers in Australia, by month

Share of searches by month for Origin, Red Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the Origin and Red Energy comparison changed over the last 12 months?

3 findings
  • Origin was ahead of Red Energy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia moved from 21% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia moved from 11.5% to 10.7%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for Australia energy retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Origin’s and Red Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Origin

1 branded search term

  • origin energy

Red Energy

1 branded search term

  • red energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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