Energy retailers in Australia:Which are most popular?
AGL and Origin share the highest share of searches among energy retailers in Australia, at 23.8% in September 2026. When we checked with ChatGPT and Google AI Overviews, Origin and EnergyAustralia were mentioned most often, in four of the five answers. GloBird Energy was recommended most often, coming first in two out of four responses that gave a list.
AGLShare of searches 23.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OriginShare of searches 23.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
EnergyAustraliaShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
Red EnergyShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
GloBird EnergyShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top energy retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Origin and EnergyAustralia were mentioned most often, in four of the five answers. GloBird Energy was recommended most often, coming first in two out of four answers that gave a list. OVO was second, and Origin was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GloBird Energy1st
OVO2nd- Origin3rd
- AGL4th
- Red Energy5th
1st Energy6th
Momentum Energy7th- EnergyAustralia8th
Alinta Energy9th
Powershop9th
Lumo Energy11th
Amber12th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Momentum Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Powershop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy retailers
5 answers
Asked ChatGPT
“Which energy retailer should I switch to in Australia?”
Asked ChatGPT
“What are the best energy retailers in Australia?”
Asked ChatGPT
“What's the cheapest good electricity provider in Australia for a home with solar panels?”
Searched Google, AI Overview
“compare electricity”
Searched Google, AI Overview
“best energy provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which energy retailers do people search for most?
This chart shows how often people search Google for each energy retailer by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.
Share of searches by month for AGL, Origin, EnergyAustralia, Red Energy, GloBird Energy, Alinta Energy, 1st Energy, OVO, Lumo Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | AGL | Origin | EnergyAustralia | Red Energy | GloBird Energy | Alinta Energy | 1st Energy | OVO | Lumo Energy | Amber | Momentum Energy | Powershop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21% | 17.2% | 11.5% | 5.2% | 6.3% | 0.69% | 2.8% | 2.8% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 22.9% | 22.9% | 18.8% | 10.3% | 5.6% | 6.9% | 0.75% | 2.5% | 2.5% | 2.5% | 2.5% | 1.7% |
| Dec 2025 | 24.1% | 24.1% | 16.2% | 10.8% | 4.8% | 7.2% | 0.65% | 2.7% | 2.7% | 3.2% | 2.2% | 1.4% |
| Jan 2026 | 20.6% | 25.2% | 16.9% | 11.2% | 6.2% | 7.6% | 0.83% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% |
| Feb 2026 | 21.6% | 26.5% | 14.5% | 11.8% | 6.5% | 6.5% | 0.71% | 2.9% | 2.4% | 2.9% | 1.9% | 1.6% |
| Mar 2026 | 23.5% | 23.5% | 15.8% | 10.5% | 7.1% | 7.1% | 0.77% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% |
| Apr 2026 | 22.2% | 22.2% | 14.9% | 10% | 10% | 6.7% | 0.89% | 3.7% | 2.5% | 3% | 2% | 2% |
| May 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.9% | 5.9% | 1.2% | 4% | 2.2% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 23.7% | 23.7% | 13% | 10.6% | 7.1% | 7.1% | 1.7% | 4.8% | 2.1% | 2.1% | 2.1% | 1.7% |
| Jul 2026 | 20.3% | 24.9% | 13.6% | 11.2% | 7.5% | 7.5% | 1.8% | 5% | 2.2% | 1.8% | 1.8% | 2.2% |
| Aug 2026 | 23.6% | 23.6% | 13% | 10.6% | 8.7% | 7.1% | 1.7% | 3.9% | 2.6% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 23.8% | 23.8% | 16% | 10.7% | 7.2% | 5.9% | 2.6% | 2.6% | 2.2% | 1.8% | 1.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.8% | 246K | 0% | +0.2 points | |
| 2, held 2nd | 23.8% | 246K | 0% | +0.2 points | |
| 3, held 3rd | 16% | 165K | +22.2% | +3 points | |
| 4, held 4th | 10.7% | 110K | 0% | +0.1 points | |
| 5, held 5th | 7.2% | 74K | -18.2% | -1.5 points | |
| 6, held 6th | 5.9% | 60.5K | -18.2% | -1.2 points | |
| 7, moved from 9th to 7th | 2.6% | 27.1K | +49.7% | +0.9 pointsmoved from 9th to 7th | |
| 8, moved from 7th to 8th | 2.6% | 27.1K | -33.1% | -1.3 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 2.2% | 22.2K | -18.1% | -0.5 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.8% | 18.1K | 0% | 0 points | |
| 11, held 11th | 1.8% | 18.1K | 0% | 0 points | |
| 12, held 12th | 1.8% | 18.1K | 0% | 0 points |
1.
AGL23.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Origin23.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
16%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3 points.
10.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.2%
Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
5.9%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
2.6%
Moved from 9th to 7th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.
8.
OVO2.6%
Moved from 7th to 8th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.
2.2%
Moved from 8th to 9th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
10.
Amber1.8%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Powershop1.8%
Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among energy retailers in Australia?
12 brands
AGL and Origin share the highest share of searches among energy retailers in Australia, at 23.8% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| AGL | 25.7% → 23.8% | 25.7%Oct 2025 | 20.3%Jul 2026 | 1st |
| Origin | 21% → 23.8% | 26.5%Feb 2026 | 21%Oct 2025 | 2nd |
| EnergyAustralia | 17.2% → 16% | 18.8%Nov 2025 | 13%Aug 2026 | 3rd |
| Red Energy | 11.5% → 10.7% | 11.8%Feb 2026 | 10%Apr 2026 | 4th |
| GloBird Energy | 5.2% → 7.2% | 10%Apr 2026 | 4.8%Dec 2025 | 6th → 5th |
| Alinta Energy | 6.3% → 5.9% | 7.6%Jan 2026 | 5.9%Sep 2026 | 5th → 6th |
| 1st Energy | 0.69% → 2.6% | 2.6%Sep 2026 | 0.65%Dec 2025 | 12th → 7th |
| OVO | 2.8% → 2.6% | 5%Jul 2026 | 2.5%Nov 2025 | 9th → 8th |
| Lumo Energy | 2.8% → 2.2% | 2.8%Oct 2025 | 2.1%Mar 2026 | 8th → 9th |
| Amber | 2.8% → 1.8% | 3.2%Dec 2025 | 1.7%Aug 2026 | 7th → 10th |
| Momentum Energy | 2.3% → 1.8% | 2.5%Nov 2025 | 1.7%Aug 2026 | 10th → 11th |
| Powershop | 1.5% → 1.8% | 2.2%Jul 2026 | 1.4%Dec 2025 | 11th → 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia decreased from 25.7% to 23.8%.
- Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia increased from 21% to 23.8%.
- Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia decreased from 17.2% to 16%.
- Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia decreased from 11.5% to 10.7%.
- Across the 12 months ending September 2026, GloBird Energy’s share of searches among energy retailers in Australia increased from 5.2% to 7.2%.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia increased from 0.69% to 2.6%.
- Across the 12 months ending September 2026, Lumo Energy’s share of searches among energy retailers in Australia decreased from 2.8% to 2.2%.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia decreased from 2.8% to 1.8%.
- Across the 12 months ending September 2026, Momentum Energy’s share of searches among energy retailers in Australia decreased from 2.3% to 1.8%.
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia peaked at 25.7% in October 2025 and was lowest at 20.3% in July 2026.
- Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia peaked at 26.5% in February 2026 and was lowest at 21% in October 2025.
- Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia peaked at 18.8% in November 2025 and was lowest at 13% in August 2026.
- Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia peaked at 11.8% in February 2026 and was lowest at 10% in April 2026.
- Across the 12 months ending September 2026, GloBird Energy’s share of searches among energy retailers in Australia peaked at 10% in April 2026 and was lowest at 4.8% in December 2025.
- Across the 12 months ending September 2026, Alinta Energy’s share of searches among energy retailers in Australia peaked at 7.6% in January 2026 and was lowest at 5.9% in September 2026.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia peaked at 2.6% in September 2026 and was lowest at 0.65% in December 2025.
- Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia peaked at 5% in July 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia peaked at 3.2% in December 2025 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, GloBird Energy rose from 6th to 5th among energy retailers in Australia.
- Across the 12 months ending September 2026, Alinta Energy fell from 5th to 6th among energy retailers in Australia.
- Across the 12 months ending September 2026, 1st Energy rose from 12th to 7th among energy retailers in Australia.
- Across the 12 months ending September 2026, OVO rose from 9th to 8th among energy retailers in Australia.
- Across the 12 months ending September 2026, Lumo Energy fell from 8th to 9th among energy retailers in Australia.
- Across the 12 months ending September 2026, Amber fell from 7th to 10th among energy retailers in Australia.
- Across the 12 months ending September 2026, Momentum Energy fell from 10th to 11th among energy retailers in Australia.
- Across the 12 months ending September 2026, Powershop fell from 11th to 12th among energy retailers in Australia.
How did search popularity change for Australia energy retailers in September 2026?
8 changes
In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.
In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%.
In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%.
In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%.
In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%.
Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Powershop in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Compare popularity between leading brands
- AGL vs Origin: compare popularity
- AGL vs EnergyAustralia: compare popularity
- AGL vs Red Energy: compare popularity
- AGL vs GloBird Energy: compare popularity
- Origin vs EnergyAustralia: compare popularity
- Origin vs Red Energy: compare popularity
- Origin vs GloBird Energy: compare popularity
- EnergyAustralia vs Red Energy: compare popularity
- EnergyAustralia vs GloBird Energy: compare popularity
- Red Energy vs GloBird Energy: compare popularity
- Compare any of these brands
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