Brandwave

GloBird Energy vs Origin:Which is more popular?

In September 2026, Origin had more branded searches than GloBird Energy among energy retailers in Australia. Origin had about 246,000 branded searches, while GloBird Energy had 74,000. Origin made up 23.8% of all energy retailer searches we track, and GloBird Energy accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about energy retailers, Origin appeared in four of the five answers and GloBird Energy in three. GloBird Energy was mentioned before Origin in three out of four answers.

Among energy retailers in Australia in September 2026

Who do people search for more?

Origin, about 3 searches for every 1 for GloBird Energy

Origin 246K searchesGloBird Energy 74K searches

Who does AI mention more?

Origin, mentioned in 4 of 5 answers, GloBird Energy in 3

Origin in 4 of 5GloBird Energy in 3 of 5

Who does AI recommend more?

GloBird Energy, named ahead of Origin in 3 of 4 answers

GloBird Energy first in 3Origin first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Origin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GloBird Energy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GloBird Energy was listed before Origin in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is GloBird Energy or Origin more popular in search?

This chart shows how often people search Google for GloBird Energy and Origin by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

GloBird Energy and Origin among energy retailers in Australia, by month

Share of searches by month for Origin, GloBird Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the GloBird Energy and Origin comparison changed over the last 12 months?

3 findings
  • Origin was ahead of GloBird Energy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GloBird Energy’s share of searches among energy retailers in Australia moved from 5.2% to 7.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia moved from 21% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for Australia energy retailers in September 2026?

2 changes

  1. In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%.

  2. Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GloBird Energy’s and Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GloBird Energy

1 branded search term

  • globird

Origin

1 branded search term

  • origin energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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