Brandwave

EnergyAustralia vs Red Energy:Which is more popular?

In September 2026, EnergyAustralia had more branded searches than Red Energy among energy retailers in Australia. EnergyAustralia had about 165,000 branded searches, while Red Energy had 110,000. EnergyAustralia made up 16% of all energy retailer searches we track, and Red Energy accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about energy retailers, EnergyAustralia appeared in four of the five answers and Red Energy in one. EnergyAustralia was mentioned before Red Energy in two out of three answers that named either.

Among energy retailers in Australia in September 2026

Who do people search for more?

EnergyAustralia, about 50% more searches than Red Energy

EnergyAustralia 165K searchesRed Energy 110K searches

Who does AI mention more?

EnergyAustralia, mentioned in 4 of 5 answers, Red Energy in 1

EnergyAustralia in 4 of 5Red Energy in 1 of 5

Who does AI recommend more?

EnergyAustralia, named ahead of Red Energy in 2 of 3 answers

EnergyAustralia first in 2Red Energy first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EnergyAustralia was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Red Energy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EnergyAustralia was listed before Red Energy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is EnergyAustralia or Red Energy more popular in search?

This chart shows how often people search Google for EnergyAustralia and Red Energy by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

EnergyAustralia and Red Energy among energy retailers in Australia, by month

Share of searches by month for EnergyAustralia, Red Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the EnergyAustralia and Red Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia energy retailers in September 2026?

1 change

  1. In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EnergyAustralia’s and Red Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EnergyAustralia

1 branded search term

  • energyaustralia

Red Energy

1 branded search term

  • red energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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