1st Energy vs AGL:Which is searched more in Australia?
In September 2026, AGL had more branded searches than 1st Energy among energy retailers in Australia. AGL had about 246,000 branded searches, while 1st Energy had 27,100. AGL made up 23.8% of all energy retailer searches we track, and 1st Energy accounted for 2.6%.
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Is 1st Energy or AGL more popular in search?
Compare the companies that sell electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AGL, 1st Energy. The figures are in the table below the chart.
View monthly share of searches table
| Month | AGL | Origin | EnergyAustralia | Red Energy | GloBird Energy | Alinta Energy | 1st Energy | OVO | Lumo Energy | Amber | Momentum Energy | Powershop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21% | 17.2% | 11.5% | 5.2% | 6.3% | 0.69% | 2.8% | 2.8% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 22.9% | 22.9% | 18.8% | 10.3% | 5.6% | 6.9% | 0.75% | 2.5% | 2.5% | 2.5% | 2.5% | 1.7% |
| Dec 2025 | 24.1% | 24.1% | 16.2% | 10.8% | 4.8% | 7.2% | 0.65% | 2.7% | 2.7% | 3.2% | 2.2% | 1.4% |
| Jan 2026 | 20.6% | 25.2% | 16.9% | 11.2% | 6.2% | 7.6% | 0.83% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% |
| Feb 2026 | 21.6% | 26.5% | 14.5% | 11.8% | 6.5% | 6.5% | 0.71% | 2.9% | 2.4% | 2.9% | 1.9% | 1.6% |
| Mar 2026 | 23.5% | 23.5% | 15.8% | 10.5% | 7.1% | 7.1% | 0.77% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% |
| Apr 2026 | 22.2% | 22.2% | 14.9% | 10% | 10% | 6.7% | 0.89% | 3.7% | 2.5% | 3% | 2% | 2% |
| May 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.9% | 5.9% | 1.2% | 4% | 2.2% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 23.7% | 23.7% | 13% | 10.6% | 7.1% | 7.1% | 1.7% | 4.8% | 2.1% | 2.1% | 2.1% | 1.7% |
| Jul 2026 | 20.3% | 24.9% | 13.6% | 11.2% | 7.5% | 7.5% | 1.8% | 5% | 2.2% | 1.8% | 1.8% | 2.2% |
| Aug 2026 | 23.6% | 23.6% | 13% | 10.6% | 8.7% | 7.1% | 1.7% | 3.9% | 2.6% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 23.8% | 23.8% | 16% | 10.7% | 7.2% | 5.9% | 2.6% | 2.6% | 2.2% | 1.8% | 1.8% | 1.8% |
How has the 1st Energy and AGL comparison changed over the last 12 months?
3 findings
- AGL was ahead of 1st Energy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia moved from 0.69% to 2.6%, and its estimated monthly branded searches moved from 6.6K to 27.1K.
- Across the 12 months ending September 2026, AGL’s share of searches among energy retailers in Australia moved from 25.7% to 23.8%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for Australia energy retailers in September 2026?
1 change
In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1st Energy’s and AGL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1st Energy
1 branded search term
- 1st energy
AGL
1 branded search term
- agl
Other head-to-heads among energy retailers
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