AGL vs Brightworks Solar:Which is more popular?
In September 2026, AGL had more branded searches than Brightworks Solar among solar installers in Australia. AGL had about 3,600 branded searches, while Brightworks Solar had 590. AGL made up 19.3% of all solar installer searches we track, and Brightworks Solar accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about solar installers, Brightworks Solar appeared in two of the four answers and AGL in none.
Who do people search for more?
AGL, about 6 searches for every 1 for Brightworks Solar
Who does AI mention more?
Brightworks Solar, mentioned in 2 of 4 answers, AGL in 0
Who does AI recommend more?
Brightworks Solar, the only one of the two named
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Top solar installers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Brightworks Solar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AGL did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solahart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Brightworks Solar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solargain1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- AGL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arise Solar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Origin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunboost0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about solar installers
4 answers
Asked ChatGPT
“Who's the best solar installer in Australia?”
Asked ChatGPT
“Which solar company is best for panels and a home battery?”
Asked ChatGPT
“How do I choose a reliable solar installer?”
Searched Google, AI Overview
“solar panels”
Searched Google, AI Overview
“solar installation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is AGL or Brightworks Solar more popular in search?
This chart shows how often people search Google for AGL and Brightworks Solar by name. Each line represents a brand's share of searches for all seven solar installers we track, month by month, from searches in Australia.
Share of searches by month for AGL, Brightworks Solar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Solahart | AGL | Arise Solar | Origin | Solargain | Sunboost | Brightworks Solar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 6.7% | 27.9% | 6.7% | 18.6% | 15% | 2.5% |
| Nov 2025 | 21.7% | 4.3% | 32.6% | 6.4% | 17.8% | 14.3% | 2.9% |
| Dec 2025 | 19.5% | 5.4% | 35.7% | 5.4% | 15.7% | 15.7% | 2.6% |
| Jan 2026 | 24.2% | 7.2% | 29.6% | 7.2% | 16.2% | 13% | 2.6% |
| Feb 2026 | 24.2% | 5.8% | 29.6% | 7.2% | 16.2% | 13% | 3.9% |
| Mar 2026 | 24.4% | 5.9% | 29.9% | 7% | 16.2% | 13.3% | 3.2% |
| Apr 2026 | 23.3% | 4.3% | 34.9% | 5.6% | 15.5% | 12.5% | 3.8% |
| May 2026 | 32.6% | 6% | 26.5% | 6% | 14.5% | 11.5% | 2.9% |
| Jun 2026 | 33.2% | 4.4% | 27.1% | 4.4% | 14.8% | 11.7% | 4.4% |
| Jul 2026 | 35.5% | 3.9% | 23.7% | 4.7% | 15.8% | 12.5% | 3.9% |
| Aug 2026 | 32.3% | 4.3% | 21.3% | 5.3% | 17.6% | 13.9% | 5.3% |
| Sep 2026 | 23.5% | 19.3% | 15.5% | 15.5% | 12.8% | 10.2% | 3.2% |
AGL sells other things too, so only its searches that name this product count here, like “agl solar”.
How has the AGL and Brightworks Solar comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Brightworks Solar took it in August 2026, AGL took it in September 2026.
- Across the 12 months ending September 2026, AGL’s share of searches among solar installers in Australia moved from 6.7% to 19.3%, and its estimated monthly branded searches moved from 1.3K to 3.6K.
- Across the 12 months ending September 2026, Brightworks Solar’s share of searches among solar installers in Australia moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for Australia solar installers in September 2026?
3 changes
In September 2026, AGL overtook Arise Solar and 4 others to rank 2nd among solar installers in Australia, with 19.3% of the searches.
In September 2026, Origin overtook Solargain and 2 others to rank 4th among solar installers in Australia, with 15.5% of the searches.
In September 2026, Brightworks Solar lost share of searches among solar installers in Australia, from 5.3% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AGL’s and Brightworks Solar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AGL
1 branded search term
- agl solar
Brightworks Solar
1 branded search term
- brightworks solar
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