Brandwave

TCBY vs Yasso:Which is more popular?

In September 2026, TCBY had more branded searches than Yasso among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Yasso had 33,100. TCBY made up 19% of all frozen yoghurt brand searches we track, and Yasso accounted for 7%. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Yasso appeared in three of the four answers and TCBY in two. Yasso was mentioned before TCBY in every answer that named either.

Among frozen yoghurt brands in the United States in September 2026

Who do people search for more?

TCBY, about 3 searches for every 1 for Yasso

TCBY 90.5K searchesYasso 33.1K searches

Who does AI mention more?

Yasso, mentioned in 3 of 4 answers, TCBY in 2

Yasso in 3 of 4TCBY in 2 of 4

Who does AI recommend more?

Yasso, named ahead of TCBY in 3 of 3 answers

Yasso first in 3TCBY never first

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Top frozen yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yasso was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TCBY was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Yasso was listed before TCBY in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yasso1st
  2. Yogurtland2nd
  3. Pinkberry3rd
  4. Kemps4th
  5. Blue Bunny5th
  6. Menchie's6th
  7. TCBY7th
  8. Ben & Jerry's8th
  9. Halo Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about frozen yoghurt brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is TCBY or Yasso more popular in search?

This chart shows how often people search Google for TCBY and Yasso by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.

TCBY and Yasso among frozen yoghurt brands in the United States, by month

Share of searches by month for TCBY, Yasso. The figures are in the table below the chart.

View monthly share of searches table
MonthMenchie'sPinkberryTCBYYassoHalo TopYogurtlandKempsBen & Jerry'sBlue Bunny
Oct 202536.7%30%16.5%4.9%6%4.9%0.36%0.42%0.11%
Nov 202536.8%30%16.5%4.9%6.1%4.9%0.27%0.44%0.09%
Dec 202541.6%27.7%15.2%4.6%4.6%5.6%0.25%0.41%0.1%
Jan 202637%30.2%13.6%6.1%7.4%5%0.29%0.36%0.11%
Feb 202652.3%19.1%12.9%4.7%5.8%4.7%0.23%0.28%0.07%
Mar 202640.5%27.2%14.9%6.7%5.5%4.5%0.26%0.4%0.1%
Apr 202634%27.9%15.3%10.2%6.9%4.6%0.27%0.61%0.1%
May 202636.4%24.4%20%8.9%4.9%4.9%0.24%0.28%0.07%
Jun 202635.7%29.2%16%8.8%5.9%3.9%0.28%0.19%0.09%
Jul 202638.6%25.9%17.3%7.8%6.4%3.5%0.38%0.09%0.16%
Aug 202632.8%32.8%14.8%8.1%6.6%4.4%0.31%0.1%0.14%
Sep 202634.7%28.4%19%7%5.7%4.7%0.34%0.1%0.1%

How has the TCBY and Yasso comparison changed over the last 12 months?

3 findings
  • TCBY was ahead of Yasso in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States moved from 16.5% to 19%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Yasso’s share of searches among frozen yoghurt brands in the United States moved from 4.9% to 7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for United States frozen yoghurt brands in September 2026?

2 changes

  1. In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%.

  2. In September 2026, Yasso lost share of searches among frozen yoghurt brands in the United States, from 8.1% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TCBY’s and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TCBY

1 branded search term

  • tcby

Yasso

1 branded search term

  • yasso

How the Brand Demand Index is measured

Other head-to-heads among frozen yoghurt brands

Creator with pink hair and a pink jacket

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