Simple Modern vs Thermos:Which is more popular?
In September 2026, Simple Modern had more branded searches than Thermos among water bottle brands in the United States. Simple Modern had about 49,500 branded searches, while Thermos had 14,800. Simple Modern made up 2.4% of all water bottle brand searches we track, and Thermos accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about water bottle brands, neither Simple Modern nor Thermos appeared in any of the five answers.
Who do people search for more?
Simple Modern, about 3 searches for every 1 for Thermos
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Simple Modern vs Thermos and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Simple Modern nor Thermos showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Owala2nd
YETI3rd
Nalgene4th
Stanley5th
Klean Kanteen6th
CamelBak7th
BrüMate–- Simple Modern–
- +1 more
Thermos–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thermos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water bottle brands
5 answers
Asked ChatGPT
“Which water bottle should I buy?”
Asked ChatGPT
“What are the best water bottle brands?”
Asked ChatGPT
“What is the best insulated water bottle?”
Searched Google, AI Overview
“water bottle”
Searched Google, AI Overview
“best water bottle”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Simple Modern or Thermos more popular in search?
This chart shows how often people search Google for Simple Modern and Thermos by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.
Share of searches by month for Simple Modern, Thermos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | BrüMate | Hydro Flask | YETI | Stanley | Simple Modern | CamelBak | Nalgene | Klean Kanteen | Contigo | Thermos | Zojirushi | LARQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 11.9% | 11.9% | 2.9% | 5.2% | 2.9% | 1.6% | 1.6% | 1.3% | 0.71% | 0.71% | 0.26% | 0.14% |
| Nov 2025 | 64.1% | 10.5% | 10.5% | 3.9% | 4.1% | 2.6% | 0.95% | 1.2% | 0.95% | 0.52% | 0.42% | 0.19% | 0.1% |
| Dec 2025 | 56.2% | 11.3% | 13.8% | 6.2% | 5.3% | 2.3% | 1% | 1.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.16% |
| Jan 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 4.3% | 2.4% | 1.3% | 1.6% | 1.3% | 0.72% | 0.59% | 0.32% | 0.14% |
| Feb 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 3.8% | 2.4% | 1.6% | 2% | 1.3% | 0.71% | 0.58% | 0.26% | 0.17% |
| Mar 2026 | 60.1% | 12.1% | 12.1% | 3.6% | 3.5% | 2% | 1.6% | 2% | 1.3% | 0.73% | 0.49% | 0.22% | 0.12% |
| Apr 2026 | 61.4% | 12.4% | 10.1% | 3.7% | 3.6% | 2% | 1.7% | 2% | 1.4% | 0.75% | 0.5% | 0.22% | 0.12% |
| May 2026 | 55.5% | 13.6% | 11.2% | 5% | 4.5% | 2.7% | 2.2% | 1.8% | 1.5% | 0.82% | 0.67% | 0.24% | 0.13% |
| Jun 2026 | 54.8% | 13.5% | 11% | 5% | 4% | 3.3% | 2.7% | 2.2% | 1.5% | 0.81% | 0.66% | 0.36% | 0.13% |
| Jul 2026 | 59.7% | 12% | 9.8% | 3.6% | 3.5% | 5.4% | 1.6% | 1.6% | 1.1% | 0.72% | 0.72% | 0.26% | 0.1% |
| Aug 2026 | 61.7% | 10.1% | 10.1% | 3.7% | 3.8% | 3.7% | 1.7% | 1.7% | 1.4% | 0.91% | 0.74% | 0.41% | 0.1% |
| Sep 2026 | 59.7% | 14.7% | 9.8% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.72% | 0.72% | 0.32% | 0.09% |
How has the Simple Modern and Thermos comparison changed over the last 12 months?
3 findings
- Simple Modern was ahead of Thermos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Thermos’ share of searches among water bottle brands in the United States moved from 0.71% to 0.72%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for United States water bottle brands in September 2026?
1 change
In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Simple Modern’s and Thermos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simple Modern
1 branded search term
- simple modern
Thermos
1 branded search term
- thermos water bottle
Other head-to-heads among water bottle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.