Brandwave

How popular isSimple Modern?

In September 2026, people searched for Simple Modern by name about 49,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 2.4% of all United States water bottle brand searches, placing Simple Modern sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about water bottle brands, Simple Modern did not appear in any of the answers.

Search and AI answers in September 2026

Simple Modern is the sixth most searched of 13 competitors and not listed in any AI answer.

  1. OwalaShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. BrüMateShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Hydro FlaskShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YETIShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Simple ModernShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

Simple Modern website (opens in a new tab)

Follow Simple Modern and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simple Modern did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. Contigo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which water bottle brands compete with Simple Modern?

Simple Modern against water bottle brands in the United States, by month

Share of searches by month for Owala, BrüMate, Hydro Flask, YETI, Stanley, Simple Modern. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

  1. 1.Owala

    59.7%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -2 points.

  2. 2.BrüMate

    14.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Hydro Flask

    9.8%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.YETI

    3.6%

    Moved from 6th to 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Stanley

    3.3%

    Moved from 4th to 5th. 67.1K estimated branded searches, -27.8% vs prior month. Share -0.5 points.

  6. 6.Simple Modern

    2.4%

    Moved from 5th to 6th. 49.5K estimated branded searches, -45.3% vs prior month. Share -1.3 points.

  7. 7.CamelBak

    1.6%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  8. 8.Nalgene

    1.6%

    Held 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Klean Kanteen

    1.3%

    Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

  10. 10.Contigo

    0.72%

    Held 10th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  11. 11.Thermos

    0.72%

    Held 11th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  12. 12.Zojirushi

    0.32%

    Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  13. 13.LARQ

    0.09%

    Held 13th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between Simple Modern and its closest rivals

Every comparison with Simple Modern

12 comparisons

How has branded search demand for Simple Modern changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simple Modern in the United States fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States peaked at 5.4% in July 2026 and was lowest at 2% in March 2026.
  • Across the 12 months ending September 2026, Simple Modern fell from 5th to 6th among water bottle brands in the United States.

How did search popularity change for United States water bottle brands in September 2026?

6 changes

  1. In September 2026, BrüMate gained share of searches among water bottle brands in the United States, from 10.1% to 14.7%.

  2. In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.

  3. In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.

  4. In September 2026, Stanley lost share of searches among water bottle brands in the United States, from 3.8% to 3.3%.

  5. In September 2026, YETI rose from 6th to 4th among water bottle brands in the United States.

  6. Estimated monthly branded searches for Zojirushi in the United States rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are Simple Modern’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Simple Modern’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simple modern

Do you work for Simple Modern? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Simple Modern your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free